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  • Manduka

    With a brand history spanning 20 years, Manduka creates premium yoga mats, yoga towels, bags, props, and men’s and women’s fitness apparel. Designed by yogis and trusted by teachers worldwide, Manduka’s community includes 4,000+ studios, 900+ yoga ambassadors and over 2 million customers around the globe. Manduka launched project:OM in 2017 to drive positive change on an epic level. For the launch events on May 12-14, 2017, they raised funds and inspired millions to support Komen's vision of a world without breast cancer, and they were just getting started.



    Manduka and Susan G. Komen have partnered to launch project:OM  — a yoga class of one million to battle breast cancer. The movement will include national events, local donation-based yoga classes, livestreamed classes and an exclusive project:OM retail collection.

    Project:OM events debuted on Mother's Dya weekend 2017. The events aimed to unite individuals, families and the yoga community to raise funds to support Komen's vision of a world without breast cancer, all the while supporting the idea of equal access to health and wellness for everyone.

    Manduka has designed a variety of project:OM products for sale including: a limited edition, beginner-focused and reversible yoga mat; mat towel; hand towel; three pack headband set; and mat carrier strap. Komen will receive 10 percent of the retail sales price for each specially-marked project:OM product sold between March 1 - December 31, 2017 on manduka.com and at select yoga studios and retailers.

    From October 1 through October 31, 2017, individuals can make a suggested minimum donation of $10 to Komen at projectom.com/donate and receive a 30-day trial for online yoga classes at Yogaia.com

    Live-streamed Online Class:
    Manduka will also be hosting an online streaming class on October 25, 2017, with celebrity yoga instructor, Kino MacGregor. Manduka will ask for donations to projectom.com/donate to attend the live, online class via Facebook. 

    You can follow along and share your experience on Facebook, Twitter and Instagram using #projectOM.

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    Contest Rules / Reglas del concurso


    Manduka and Susan G. Komen are two like-minded brands dedicated to being positive agents of change in our collective communities. Partnering with Susan G. Komen for our project:OM movement has not only been an incredible honor, but an inspiring example of how this organization touches so many lives in so many impactful ways.

    Michael Soenen, Chairman and CEO of Manduka

    Partner Channels

    Twitter Twitter Twitter Twitter YouTube

    Champion Partner


    Partner Since


    Minimum Donation

    $ 250 K



    Active Program Dates:
    March 1, 2017 - December 31, 2017

    project:OM products including: a limited edition, beginner-focused and reversible yoga mat; mat towel; hand towel; three pack headband set; and mat carrier strap

    Product Available for Purchase:
    Manduka.com and select yoga studios and retailers

    Benefit to Komen:
    From March 1, 2017 to December 31, 2017, Manduka will donate to Komen 10 percent of the retail sales price of each specially marked project:OM product sold. 

    From May 12, 2017 to May 14, 2017, Manduka will donate to Komen 100 percent of all donations collected during project:OM yoga events, except for donations collected from yoga events held in public gathering areas of Simon Properties.

    Together, with the sale of specially-marked project:OM products and generous donations from project:OM yoga participants, Manduka guarantees a minimum donation of $250,000 to Komen in 2017.
    Find more information about Komen's partnership with Manduka.

    Our corporate partners and sponsors are passionate about their involvement with us, engaging their customers, employees and communities in our mission to save lives and end breast cancer. Through their generosity, we educate millions of women and families about breast cancer and raise crucial funds for breast cancer research, education, screening and treatment. We strive to serve as a valuable nonprofit partner by developing partnerships that are beneficial for the consumer, the company and for our mission.

    Help us spread the word!

    Show your support of our partners working toward Komen's mission of ending breast cancer.

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