Wacoal

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Wacoal is the leading lingerie brand that women trust for fit, quality, and comfort. In addition to designing bras and coordinating lingerie to comfortably fit women of all shapes and sizes, Wacoal has a team of 80 Fit Experts who work with women in major department stores, specialty stores and online nationwide to help them find their right sized bra. This year, Wacoal celebrates 20 years of the Fit for the Cure® program in support of Komen's mission to save lives and end breast cancer forever.

Programs

Fit for the Cure®

Each spring and fall, Wacoal holds more than a thousand Fit for the Cure® events at department and specialty stores across the United States. At these one-day events Wacoal offers complimentary bra fittings, and for each woman who receives a fitting Wacoal donates $2 to Susan G. Komen®, no purchase necessary. Wacoal also donates $2 for every Wacoal or b.tempt’d bra or shapewear piece purchased at a Fit for the Cure® event. Through Fit for the Cure® and other promotions, Wacoal will donate an aggregate guaranteed minimum donation of $175,000 to Komen in 2020 to support Komen's COVID-19 Action Fund and other local community health programs, including National Treatment Assistance.

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Contest Rules / Reglas del concurso

Products

Awareness Underwire Bra

Sport Underwire

Perfect Primer Underwire

Basic Beauty T-shirt

Red Carpet Strapless

Retro Chic Underwire

Partner Channels

Champion Partner

Wacoal

Partner Since

1999

Total Contributions

$ 5.8 M+

Minimum Donation

$ 175 K

Fit for the Cure®

Active Program Dates:
January 1, 2020 - December 31, 2020

Product Available for Purchase:
Retailers nationwide during Fit for the Cure events

Benefit to Komen:

$2.00 is donated to Komen for each fitting at a Fit for the Cure event (no purchase necessary)
$2.00 is donated to Komen for each Wacoal or b.tempt'd bra or Wacoal shapewear item purchased during a Fit for the Cure event

October Awareness Bra

Active Program Dates:
October 1, 2020 - October 31, 2020

Product:
Wacoal Awareness Bra / Limited Edition Sports Bra in Rosebloom

Product Available for Purchase:
Retailers nationwide and wacoal-america.com

Benefit to Komen:
$2.00 will be donated to Komen for each Awareness Braand $2.00 for each limited edition sports bra in Rosebloom purchased during the month of October in-store and online.

More information about Fit for the Cure and Susan G. Komen's partnership with Wacoal can be found here.

Our corporate partners and sponsors are passionate about their involvement with us, engaging their customers, employees and communities in our mission to save lives and end breast cancer. Through their generosity, we educate millions of women and families about breast cancer and raise crucial funds for breast cancer research, education, screening and treatment. We strive to serve as a valuable nonprofit partner by developing partnerships that are beneficial for the consumer, the company and for our mission.

Help us spread the word!

Show your support of our partners working toward Komen's mission of ending breast cancer.