Susan G. Komen® and Skillz Charity Partnership Raises $120,000+
Skillz, the worldwide leader in mobile eSports, today announced that it has
raised over $120,000 for Susan G. Komen®, the world’s leading breast cancer organization. Since the partnership
launched in March 2018, more than 25,000 eSports players, primarily between the
ages of 18 and 35, participated through the Skillz platform. The total amount
raised exceeded the original $100,000 anticipated by
more than 20 percent, and included participants from 38 United States as well
as over 60 countries.
“This partnership with
Skillz enabled us to rally our existing donors in a fun new way, while engaging
new, younger supporters,” says Christina Alford, senior vice president of
development at Susan G. Komen. “Finding ways to connect with a younger audience
in ways that are meaningful to them is vital to Komen and the future of our
Susan G. Komen invests in groundbreaking
research and provides potentially life-saving education and patient support
programs across the country. Thanks to the funds raised through the Skillz
platform, Komen could provide services such as:
“Having the opportunity to support Susan G.
Komen’s mission through the Skillz platform, while earning exciting prizes, was
an amazing experience,” says Wendy Marcum, a recurring charity tournament
participant. “It was a pleasure being able to play in support of a special
woman in my life who was affected by breast cancer.”
As eSports continue to become more deeply
ingrained into mainstream culture, charity tournaments have become popular ways
for the industry to engage tomorrow’s generations. In December, hit battle
royale game “Fortnite” held a charity event featuring popular
streamers. “PUBG” also held an eSports event that month
contributing to several charities, such as St. Jude Children’s Research
Hospital and Doctors Without Borders.
“The gaming industry, now worth more than
triple the global film industry, has a responsibility to give back – and
eSports have emerged as the best way to do it,” says Andrew Paradise, CEO and
founder of Skillz. “Having worked with over 50 nonprofits in the past, we’ve
seen the powerful impact Skillz can have as a platform for good, and we’re
looking forward to contributing to even more causes in the future.”
For charitable organizations looking to
partner with Skillz, please contact email@example.com.
For more information about Skillz-enabled games and implementing mobile eSports
competitions, visit www.skillz.com
or email firstname.lastname@example.org.