Collaboration Focused on Newly Announced "Know Your Girls™” Campaign
Stewart®, the leading lifestyle and social commerce brand empowering women
globally, is excited to announce a year-long partnership with Susan G. Komen®, the world’s largest and most impactful breast cancer
organization. Ashley Stewart will stand as a Champion Partner alongside Susan
G. Komen’s Champion Partner family of other blue chip brands.
together, the two female power-houses have teamed up in an effort to create a
world without breast cancer. A particular focus of their collaboration will be Komen’s “Know
Your Girls™” initiative, which, in partnership with the Ad Council, empowers African-American
women to have ownership and understanding of their breast health.
African-American women are 40% more likely to die from breast cancer relative
to Caucasian women and that is unacceptable. Ashley Stewart’s goal is to help Susan
G. Komen educate and inspire women to understand their risk for breast cancer
and to take charge of their breast health by weaving in relevant information
throughout its various campaigns in 2019.
In addition, the recently announced 2019 Finding Ashley Stewart brand ambassador search will now
also include complimentary breast cancer information and education at each of
this year’s six regional tour stops in Los Angeles, Houston, Chicago, Hampton,
Miami and Atlanta, as well as the digital tour beginning February 5 and the
third annual Finale on September 14, 2019 at the historic Kings Theatre in
Brooklyn, N.Y. With over a million votes entered in last year’s
tour, Finding Ashley Stewart is no longer just a contest, but a movement of collective empowerment of
the everyday woman.
To kick off the partnership, in February 2019, Ashley Stewart will be donating $1 to Susan G.
Komen for each bra sold in stores or online from February 1 through February
28. In conjunction with the generous donations from its customers and various
other fundraising promotions and initiatives throughout the year, including
Finding Ashley Stewart, Ashley Stewart and its community base will donate at
least $200,000 to Komen.
partnership with Susan G. Komen at the Champion Partner level is purposeful,”
said James Rhee, Chairman and CEO of Ashley Stewart. “We have created a unique
community around the Ashley Stewart brand. Our Ashley Stewart College Tour
educates and funds scholarships for the young leaders of tomorrow, while
Finding Ashley Stewart recognizes the oftentimes unsung, everyday women leading
households and neighborhoods. Our commitment to Susan G. Komen, and
particularly the sub campaign of Know Your Girls and its focus on African American
women, is another way in which we are working to have a broader, positive and
African-American women in the U.S. are more
likely to be diagnosed younger, at later stages and with more aggressive forms
of the disease, limiting their treatment options. According to a study conducted
for Susan G. Komen and the Ad Council*, 92% of African-American women agree
breast health is important, but only 25% have recently discussed breast health
with their family, friends or colleagues. Moreover, only 17% have taken steps
to understand their risk for breast cancer.
Regardless of race/ethnicity, age,
disability, socioeconomic status, sexual orientation, or education, together,
Ashley Stewart and Susan G. Komen will offer information and tools throughout
the year that can ultimately promote early detection and, when combined with
effective treatment, save lives.
“We are so thrilled to have Ashley
Stewart join our fight against breast cancer. This partnership will enable us
to inspire women in neighborhoods across the country to take charge of their
breast health. Through this partnership, we will be able to provide critical
information and resources to women in need,” said Paula Schneider, CEO of Susan
G. Komen. “With its highly engaged and diverse network of women employees and
customers, not to mention its strong historical ties to African American
communities throughout the United States, we could not think of a more influential
or well-suited partner than Ashley Stewart to close the gap in breast cancer
outcomes. Together, we will ensure that where a woman lives, what she looks
like and how much money she has does not determine whether she lives.”
To learn more
about your breast health, get
screened, make lifestyle choices to reduce your breast cancer risk and be your
own best advocate, visit AshleyStewart.com/Komen,
Make sure to follow @ByAshleyStewart, @KnowYourGirls and @SusanGKomen on Instagram,
Facebook, and Twitter to share information about this groundbreaking program.
*According to a survey by the Ad
Council and conducted by Ipsos Public Affairs in February-April 2018.
Ashley Stewart is a global fashion and
lifestyle brand that has propelled itself to be on the vanguard of social
commerce and purpose-driven business. Since its founding in 1991 in Brooklyn,
New York, Ashley Stewart has always stood for uncompromising style, fashion,
confidence & empowerment for the woman who flaunts her curves. Today,
Ashley Stewart offers the hottest looks with 88 stores across the United
States, a leading and global e-commerce
presence at www.ashleystewart.com, a
powerful social media presence @byashleystewart and a growing multimedia
and events arm at AshleyTV.
Every year, through the Finding Ashley Stewart Tour, Ashley Stewart traverses
the country looking to recognize women who embody the ideals of the Ashley
Stewart women: kindness, resilience, confidence, and community
leadership. Through #ASGives, Ashley Stewart engages in programs such as
the #AshleyCollegeTour to make long-term investments into the communities that
have supported the brand for close to 30 years.
About Susan G. Komen
Komen is the world’s largest breast cancer organization, funding more breast
cancer research than any other nonprofit outside of the federal government
while providing real-time help to those facing the disease. Komen has set a
Bold Goal to reduce the current number of breast cancer deaths by 50 percent in
the U.S. by 2026. Since its founding in 1982, Komen has funded more than $988
million in research and provided more than $2.2 billion in funding to
screening, education, treatment and psychosocial support programs serving
millions of people in more than 60 countries worldwide. Komen was founded by
Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end
the disease that claimed Suzy’s life. That promise has become Komen’s promise
to all people facing breast cancer. Visit komen.org or call 1-877 GO KOMEN.
Connect with us on social at ww5.komen.org/social.