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  • New Balance Athletics, Inc.

    New Balance is an American footwear & apparel manufacturer, and has proudly supported Susan G. Komen® since 1989 to work towards the common goal of finding a cure for breast cancer. In addition to its National Sponsorship of the Susan G. Komen Race for the Cure® Series since 1991, New Balance launched its Lace Up for the Cure® Collection of shoes and athletic apparel in 2002. For over 28 years, New Balance has been committed to inspiring women to stay active, healthy and happy.


    Lace Up for the Cure

    Lace up for the Cure® is a athletic apparel and footwear collection launched by New Balance in 2002. The Lace Up for the Cure collection proudly features the Running Ribbon, and feature unique shoe boxes, product tags and in-store signage. When a consumer purchases a Lace Up for the Cure Collection item, 5%  from every purchase will be contributed directly to Komen to support our mission of ending breast cancer forever.

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    Contest Rules / Reglas del concurso

    New Balance Athletics, Inc.

    For more than a quarter of a century New Balance has proudly partnered with Susan G. Komen®. Through our annual sponsorship of the Race for the Cure Series and our Lace Up for the Cure® product line, we dedicate our unwavering support of Komen's work. We have seen first-hand, the positive impact Komen is making, both in research and with patient care. We are honored to support these unparalleled efforts as we together strive to win the fight to end breast cancer.

    Anne Davis

    Partner Channels

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    Champion Partner

    New Balance Athletics, Inc.

    Partner Since


    Total Contributions

    $ 29 M+

    Minimum Donation

    $ 650 K+

    Lace Up for the Cure

    Lace Up for the Cure

    Active Program Dates:
    January 1, 2015 - January 31, 2018

    Footwear, apparel and accessories

    Product Available for Purchase:
    Retailers nationwide and via http://www.shopnewbalance.com

    Benefit to Komen:
    From 2015-2018, New Balance will continue to donate 5% of the retail price of the footwear, apparel and accessories sales from the Lace Up for the Cure® Collection with a minimum guaranteed donation of $500,000 each year to Susan G. Komen


    Susan G. Komen Race for the Cure Series

    Active Program Dates:

    Total number of years for program:

    Benefit to Komen:
    Since 1991, New Balance has served as a National Series Sponsor of the Susan G. Komen Race for the Cure® Series.

    In 2015, 2016 and 2017, New Balance will contribute 5% of the MSRP of each product sold from the Lace Up for the Cure® collection to Susan G. Komen, with a guaranteed donation of $500,000 each year.

    Our corporate partners and sponsors are passionate about their involvement with us, engaging their customers, employees and communities in our mission to save lives and end breast cancer. Through their generosity, we educate millions of women and families about breast cancer and raise crucial funds for breast cancer research, education, screening and treatment. We strive to serve as a valuable nonprofit partner by developing partnerships that are beneficial for the consumer, the company and for our mission.

    Help us spread the word!

    Show your support of our partners working toward Komen's mission of ending breast cancer.

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