FLSA Status: Exempt
Location: Dallas TX
Basic FunctionHelps to develop national marketing and communications objectives that support Development goals for Corporate Partnerships/Sponsorships and Major Gifts. Mobilizes Development leadership, staff and external partners around a clearly defined year-long marketing and communications plan. Establishes the strategic direction and oversees tactical execution of Partnership marketing and communications support, resources, assets and tools in effort to grow existing business. Work as the liaison in cooperation with the Development team and the marketing and communications team to develop integrated marketing and communications programs. Lead planning and review process for marketing, PR and communications programs. Build and maintain relationships with Development leaders to understand the needs within the market. Serve as marketing and communications partner for Development team.
Primary Responsibilities• Develops a national plan for engaging, supporting and partnering with Development that establishes an overarching theme, goals, and measures for success for the organization. • Leads the development of integrated marketing strategies across Development functions. • Represents Komen before key groups; cultivates, develops, and strengthens existing partner relationships with key organizations and individuals. • Works with Development to complete individualized needs assessments, develop implementation manuals, and integrate outreach efforts appropriately into existing programs. • Conducts ongoing research to identify appropriate tools, media, and channels for dissemination of information and facilitating behavior change in key audiences. • Develop, negotiate, and manage agency relationships as needed. • Collaborate with Komen’s Training and Development department to develop Development marketing curriculum and establish on-going training for HQ staff, key volunteers, and affiliates. • Support ongoing business pitches to secure corporate support of Development marketing initiatives and continued expansion of marketing activities. • Provide leadership, input and support to the marketing and communications department. • Work with Affiliates to develop marketing and communication templates that can be used across the organization. • Ensures that team initiatives and activities comply with approved budgets.
Minimum Experience Required• BS or BA degree or equivalent. • Six or more years’ experience in corporate marketing, ad agency, business development, B2B marketing, creative development of marketing programs and promotions. • Three or more years’ experience in development and implementation of national programs and promotions adapted at a local market. • Must have strategic planning, business development, and budgetary experience. • Demonstrated success creating and managing programs. • Polished verbal, written, and presentation skills with the ability to interface effectively with leaders from blue-chip corporations, key non-profit organizations, board-level directors, external agencies and consultants. • Proven ability to analyze and evaluate a competitive landscape, and then develop and execute integrated marketing programs • Requires a clear focus on and commitment to customer service and support. • Moderate travel is required and will include evenings and weekends.
Preferred Experience• Prefer prior experience with a not-for-profit or cause-oriented organization. • Agency experience considered a plus. Media experience is preferred. • Understanding of Komen Affiliate/headquarters or franchisee structure also a plus.
Specialized Knowledge Requirements
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