Ford Motor Company

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2018 marks Ford Motor Company’s 24th year in the fight against breast cancer and as a National Series Sponsor of the Susan G. Komen Race for the Cure®. To date, Ford has dedicated more than $133 million to the cause. Through its fully-immersive Warriors in Pink program, Ford generates donations, raises awareness through unique media content, and aims to give breast cancer patients and survivors more good days, supporting the Komen mission by connecting with women 365 days a year.

Programs

Warriors in Pink

Warriors in Pink Apparel:

Ford Warriors in Pink apparel collection is designed to help raise funds, awareness and the spirit of everyone touched by breast cancer. Designed with the Warrior spirit in mind, Warriors in Pink wear and gear complements the Komen Race for the Cure credo of taking charge, living out loud, harnessing power and standing together. This year, Ford will donate a minimum of $150,000 to Susan G. Komen through this apparel program. 100 percent of all net proceeds from the sale of Warriors in Pink apparel go to one of four breast cancer charities that consumers can select at the time of purchase. To learn more about the per product donation amount, or how Ford Warriors in Pink and Susan G. Komen work together to support breast cancer communities nationwide, visit www.fordcares.com.

More Good Days:

All breast cancer patients can use more good days, so Ford Warriors in Pink has developed a program to empower patients, survivors, co-survivors and caregivers with tips, tools and resources to do just that: give or gain good day. You can learn more about this initiative at http://www.warriorsinpink.ford.com/more-good-days.

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Products

2018 Campaign

In Harmony Tee

Symbols of Joy Scarf

I am proud of Ford's longstanding commitment to the fight and to Susan G. Komen^®. Since becoming a National Series Sponsor of the Susan G. Komen Race for the Cure^® more than 20 years ago, we have been relentless in the battle against breast cancer. Now in our 21st year of partnership, Ford and Komen continue to find new ways to fuel the spirit of those living with the disease, and together, our journey continues as each year we ask what more we can do.

Marcy Klevorn, Vice President and Chief Information Officer, Ford Motor Company and Susan G. Komen Race for the Cure Executive Champion

Partner Channels

Champion Partner

Ford Motor Company

Partner Since

1994

Total Contributions

$ 18 M+

Minimum Donation

$ 150 K

Warriors in Pink

Active Program Dates:
January 1, 2018 - December 31, 2018

Product:
Apparel and accessories

Product Available for Purchase:
At www.fordcares.com

Benefit to Komen:

Donation varies per product; see www.fordcares.com for more details.

Susan G. Komen is one of four breast cancer charities that consumers can designate at the time of purchase to receive a donation or additional giving at checkout.

Sponsorships

Susan G. Komen Race for the Cure

Active Program Dates:

Total number of years for program:
24

Benefit to Komen:
Ford serves as a National Sponsor of the Susan G. Komen Race for the Cure^® Series.

Susan G. Komen 3-Day

Active Program Dates:

Total number of years for program:
2

Benefit to Komen:

Every person affected by breast cancer begins a journey. Ford Warriors in Pink helps support that journey. Warrior symbols, which signify strength, courage, hope, love, unity and remembrance, appear on Warriors in Pink wear and gear sold at www.fordcares.com. Ford Warriors in Pink Models of Courage, breast cancer survivors and co-survivors act as the program ambassadors, reaching out to help and encourage others facing the disease. Meet the Models of Courage: warriorsinpink.ford.com/models-of-courage/

Our corporate partners and sponsors are passionate about their involvement with us, engaging their customers, employees and communities in our mission to save lives and end breast cancer. Through their generosity, we educate millions of women and families about breast cancer and raise crucial funds for breast cancer research, education, screening and treatment. We strive to serve as a valuable nonprofit partner by developing partnerships that are beneficial for the consumer, the company and for our mission.

Help us spread the word!

Show your support of our partners working toward Komen's mission of ending breast cancer.