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  • Ford Motor Company

    2019 marked Ford Motor Company’s 25th year in the fight against breast cancer and as a National Series Sponsor of the Susan G. Komen Race for the Cure®. To date, Ford has dedicated more than $137 million to the cause. Through its fully-immersive Warriors in Pink and GoRide Health program, Ford generates donations, raises awareness through unique media content, and aims to give breast cancer patients and survivors more good days, supporting the Komen mission by connecting with women 365 days a year.



    Warriors in Pink

    Warriors in Pink Apparel:

    Ford Warriors in Pink apparel collection is designed to help raise funds, awareness and the spirit of everyone touched by breast cancer. Designed with the Warrior spirit in mind, Warriors in Pink wear and gear complements the Komen Race for the Cure credo of taking charge, living out loud, harnessing power and standing together. This year, Ford will donate a minimum of $100,000 to Susan G. Komen through this apparel program. 100 percent of all net proceeds from the sale of Warriors in Pink apparel go to one of four breast cancer charities that consumers can select at the time of purchase. To learn more about the per product donation amount, or how Ford Warriors in Pink and Susan G. Komen work together to support breast cancer communities nationwide, visit www.fordcares.com.

    Treatment Assistance:

    Treatment Assistance Program. This program bridges the gap for underserved individuals who are actively undergoing breast cancer treatment. Ford’s fund specifically fund transportation grants and services. With this program, we aim to help those who are facing financial challenges by providing limited financial assistance, education, and support services to low-income, underinsured or uninsured breast cancer patients throughout the country. 

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    Ford Motor Company

    Through my work at Ford today, I feel fortunate to be part of a company that’s been committed to the fight against breast cancer for 25 years. In that same spirit, Ford is becoming an official transportation solution for Komen and the patients it supports this year through Ford Warriors in Pink and their program with GoRide Health.

    Jim Peters, Ford Brand Content and Alliances Marketing Manager

    Partner Channels

    Twitter Twitter Twitter Twitter YouTube

    Champion Partner

    Ford Motor Company

    Partner Since


    Total Contributions

    $ 40 M+

    Minimum Donation

    $ 100 K

    Warriors in Pink

    Warriors in Pink

    Active Program Dates:
    January 1, 2020 - December 31, 2020

    Apparel and accessories

    Product Available for Purchase:
    At www.fordcares.com

    Benefit to Komen:

    Donation varies per product; see www.fordcares.com for more details.

    Susan G. Komen is one of four breast cancer charities that consumers can designate at the time of purchase to receive a donation or additional giving at checkout.

    WIP 25th yearEvery person affected by breast cancer begins a journey. Ford Warriors in Pink helps support that journey. Warrior symbols, which signify strength, courage, hope, love, unity and remembrance, appear on Warriors in Pink wear and gear sold at www.fordcares.com. Ford Warriors in Pink Models of Courage, breast cancer survivors and co-survivors act as the program ambassadors, reaching out to help and encourage others facing the disease. Meet the Models of Courage: warriorsinpink.ford.com/models-of-courage/

    Our corporate partners and sponsors are passionate about their involvement with us, engaging their customers, employees and communities in our mission to save lives and end breast cancer. Through their generosity, we educate millions of women and families about breast cancer and raise crucial funds for breast cancer research, education, screening and treatment. We strive to serve as a valuable nonprofit partner by developing partnerships that are beneficial for the consumer, the company and for our mission.

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    Show your support of our partners working toward Komen's mission of ending breast cancer.

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