Since 2012, WWE has partnered with Susan G. Komen® in support of our mission to save women’s lives and end breast cancer forever. In its three-year partnership, WWE has donated more than $1.2 million to fund breast cancer research, education and screening through its merchandise program during National Breast Cancer Awareness Month each October.
This fall, WWE’s top talent, led by the Divas, will partner with Komen to raise awareness and funds to fight breast cancer. The Superstars and Divas will wear special edition pink ring gear throughout the month of October to support the campaign. The gear will be available for purchase at live events through Monday, October 31, and at wweshop.com through Wednesday, December 31. WWE will donate to Komen 20 percent of the retail sales price prices of each piece of merchandise sold.
Watch the video below to see what gives survivors and WWE Superstars and Divas strength in the fight against breast cancer. Then, share your stories of strength on Facebook and Twitter using the hashtag #WhatGivesMeStrength.
Cause Marketing Program Information:Program/Partner Name: WWE Program Active: September 29, 2014 – December 31, 2014Product Available for Purchase: www.wweshop.com Benefit to Komen: 20% of the sales price of special edition WWE merchandise Total Contributions: More than $1 million Partner Since: 2012 WWE is a member of the Komen Pink Ribbon Circle