National Women's Health Week (NWHW), led by the U.S.
Department of Health and Human Services, seeks to bring together communities,
businesses, health organizations, and others to promote the importance of women's
health, and to empower women to make their health a priority.
Women everywhere pledged to get active, eat healthy,
avoid dangerous behaviors and more; and being knowledgeable about breast cancer
is another important part of being a well woman. Every year, about 40,000 women
will lose their life to breast cancer in the U.S. That's one woman every
This year, Susan G. Komen and WWE teamed up for NWHW to
make sure that every woman is informed about breast cancer risk, screening,
warning signs and healthy lifestyle choices that may even reduce the risk of
breast cancer. From May 11-17, Komen, WWE Superstars and WWE Divas shared ways
in which women could get involved in their own health. On Thursday,
May 15, John Cena invited individuals from across
social media to join him in a "virtual workout."
This fall, WWE Superstars and Divas will partner with Susan G. Komen for the Rise Above Cancer campaign to raise awareness and funds to fight breast cancer. The campaign, which will celebrate its third year in 2014, will continue throughout October, which is National Breast Cancer Awareness Month. Stay tuned for more information about the 2014 Rise Above Cancer campaign coming soon!
This year marked the 25th anniversary of the Susan G. Komen Global Race for the Cure in the nation’s capital, which is also the city with the highest incidence and mortality rate from breast cancer in the country. WWE Superstar John Cena served as the official Grand Marshal for the Race, which took place on Saturday, May 10. Cena and WWE also set up “Team WWE” to walk at the Global Race and invited fans to join their team. This partnership served to remind women that a healthy lifestyle is critical in the fight against breast cancer.
Cause Marketing Program Information:Program/Partner Name: WWE Program Active: September 30, 2013 – December 31, 2013Product Available for Purchase: www.wweshop.com Benefit to Komen: 20% of the sales price of special edition WWE Rise Above Cancer merchandise Total Contributions: More than $1 million Partner Since: 2012 WWE is a member of the Komen Promise Circle