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  • WWE

    WWE is an integrated media organization focused on global entertainment, and is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms.

    WWE also leverages its brand and platforms to help address social issues worldwide, including diversity and inclusion, education, military support and providing hope to those in need. This includes its partnership with Susan G. Komen® and it’s more than $1.5M commitment since 2012 to Komen’s mission of ending breast cancer forever.


    Rise Above Cancer

    Since 2012, WWE has partnered with Susan G. Komen® in support of our mission to save women’s lives and end breast cancer forever. In its four-year partnership, WWE has donated more than $1.5 million to help support breast cancer research, education and screening through its merchandise program each fall, particularly during National Breast Cancer Awareness Month.

    Led by WWE’s John Cena and Roman Reigns, WWE partnered with Komen in 2015 to Rise Above Cancer. From Oct. 1 – Dec. 31, 2015, WWE donated to Komen 20 percent of the retail sales price of each Rise Above Cancer piece sold online and at WWE live events October 5 – 26, 2015. WWE Superstars and Divas also wore the gear at these events! In addition, local Komen Affiliates from across the country had the opportunity to be present at these events to educate fans about local events benefiting Komen and how they can get involved in the fight against breast cancer.

    Throughout the program, WWE also aired multiple PSAs featuring breast cancer survivors to educate fans about the importance of knowing your risk, what’s normal for you and getting screened.


    Susan G. Komen has truly transformed the world's support for breast cancer research and awareness. WWE is exceptionally proud to continue our partnership with Komen and be at the forefront of this movement, as we continue to utilize our global platforms to raise awareness and funds for a disease that affects so many people.

    Stephanie McMahon, Chief Brand Officer at WWE

    Partner Channels

    Twitter Twitter Twitter YouTube

    Champion Partner


    Partner Since


    Total Contributions

    $ 1.5 M+

    Rise Above Cancer

    Rise Above Cancer

    Active Program Dates:
    October 2015 through December 2015

    Rise Above Cancer WWE and Komen co-branded merchandise

    Product Available for Purchase:
    Online at wweshop.com and at WWE live events

    Benefit to Komen:
    WWE donated to Komen 20 percent of the retail sales price of each Rise Above Cancer piece sold online and at WWE live events
    WWE encourages its fans to get involved and help Komen end breast cancer forever by making a donation directly to the cause.
    Find more information about Komen’s partnership with WWE.

    Our corporate partners and sponsors are passionate about their involvement with us, engaging their customers, employees and communities in our mission to save lives and end breast cancer. Through their generosity, we educate millions of women and families about breast cancer and raise crucial funds for breast cancer research, education, screening and treatment. We strive to serve as a valuable nonprofit partner by developing partnerships that are beneficial for the consumer, the company and for our mission.

    Help us spread the word!

    Show your support of our partners working toward Komen's mission of ending breast cancer.

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