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  • Subdirect

    Subdirect, LLC provides loyalty-building solutions that enable companies to offer premium publisher titles to help brands connect to their audiences. Its solutions range from campaign development to fulfillment and CRM technologies to large and small businesses. Subdirect’s customers include local and national leaders in ecommerce, brick-and-mortar retail, and charitable programs. In 2013, Subdirect became an official partner of Susan G. Komen as the proud presenter of the Read for the Cure® program which started in 2007. 


    Read for the Cure®

    Since 2007, the Read for the Cure® program has offered readers the opportunity to purchase magazine subscriptions at discounted prices all benefiting Susan G. Komen. From December 2013 through December 2015, Subdirect will donate 10% of the retail price for each subscription sold through direct mail and 20% of the retail price for each subscription sold online at www.myreadforthecure.com with a guaranteed minimum donation of $450,000.


    “We are proud to support Susan G. Komen® through Read for the Cure®.  Read for the Cure® has raised over $2 million dollars through magazine sales and every day our team is inspired to help in the mission to save lives and end breast cancer forever.”

    Kelly Vucovich, CEO and Co-Founder, Subdirect

    Partner Channels

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    Champion Partner


    Partner Since


    Total Contributions

    $ 316 K+

    Minimum Donation

    $ 450 K

    Read for the Cure®

    Read for the Cure®

    Active Program Dates:
    September 2013 through December 2015

    Magazine subscriptions benefiting Susan G. Komen

    Product Available for Purchase:
    Through direct mail offers and online at www.myreadforthecure.com

    Benefit to Komen:
    At least 10% of each magazine subscription ordered through direct mail and 20% of each magazine subscription ordered online 
    Subdirect Read for the Cure App iPhoneIn addition to the traditional Read for the Cure program, Subdirect is proud to announce the release of the brand new Read for the Cure app. Through this app, Read for the Cure gives readers access to leading magazines via iPhone, iPad, and iPod touch while supporting Komen in the fight against breast cancer. Subdirect will donate to Komen 20 percent of the retail price of each subscription purchased through the app through December 31, 2015.  All donations will be applied to Subdirect's aggregate guaranteed minimum donation of $250,000 for 2015.
    More information about Susan G. Komen's partnership with Subdirect and the Read for the Cure program can be found here.

    Our corporate partners and sponsors are passionate about their involvement with us, engaging their customers, employees and communities in our mission to save lives and end breast cancer. Through their generosity, we educate millions of women and families about breast cancer and raise crucial funds for breast cancer research, education, screening and treatment. We strive to serve as a valuable nonprofit partner by developing partnerships that are beneficial for the consumer, the company and for our mission.

    Help us spread the word!

    Show your support of our partners working toward Komen's mission of ending breast cancer.

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