Komen and Majesco Entertainment are going digital in the fight against breast cancer. As an extension of Komen’s relationship with Zumba Fitness through the Party in Pink™ campaign, Majesco has created a special Party in Pink™ avatar outfit that Kinect for Xbox 360 gamers and Zumba® Fitness enthusiasts can purchase to customize their Xbox LIVE® avatar. The exclusive Party in Pink™ avatar outfit is part of the virtual Zumba® Wear collection designed to support the latest Zumba® Fitness video game release: Zumba® Fitness Core.
Program Name: Majesco Party in Pink™ Avatar Outfit
Program Active: October 2, 2012 – April 2, 2013
Benefit to Komen: 100% of retail sales price of avatar outfit
Partner Since: 2012