Marvel Entertainment and Susan G. Komen for the Cure® have teamed up in the fight against breast cancer. Marvel Entertainment goes pink this October, launching a month-long campaign in support of Susan G. Komen™ during National Breast Cancer Awareness Month with “pink” covers on select October titles and educational material on Marvel.com. Throughout the month of October, the popular comic book super hero icons—Iron Man, Captain America, Thor, Black Widow, Wolverine and more—will be featured on covers with special pink-colored costumes available exclusively at comic shops*. Additionally, all Marvel super hero comics in October will feature a special one-page advertorial educating readers about breast cancer, alongside additional content on Marvel.com and through social media.
This awareness campaign will serve as unique way to reach new and diverse audiences with breast cancer messaging.
*These special Susan G. Komen variant covers will only be available in the United States, Canada and United Kingdom.
The following comic books, on-sale in October, will feature special Susan G. Komen variant covers:
• Avengers #31
• Captain America #18
• Captain Marvel #5
• Fantastic Four #611
• Invincible Iron Man #526
• Mighty Thor #21
• Uncanny X-Men #20
• Wolverine #315 Program / Partner Name
: Marvel® Entertainment Pink Comic Book Covers Program Active
: May 15, 2012 – March 31, 2013 Product Available for Purchase
: 8 Different Comic Book titles in the US, Canada and the UK Partner Since