During the 2014 football season, the Dallas Cowboys and Susan G. Komen once again asked fans and supporters to join the promise that launched the breast cancer movement through the “iPromise” campaign. “iPromise” asks Cowboys fans and Komen supporters to make personal promises to support the women in their lives by raising awareness and funds for the fight against breast cancer. The campaign also gives fans and players the opportunity to share how the disease has affected their lives. Public service announcements and in-stadium videos aired throughout the season featuring members of the Cowboys “family” including fans, players, Dallas Cowboys Cheerleaders and more.
Fans who visited Cowboys Stadium saw their favorite blue and silver adorned with a touch of pink at the three home games played during National Breast Cancer Awareness Month. On Oct. 5, Oct. 19 and Oct. 27, fans and supporters were asked to have HOPE! continue the FIGHT! and help find a CURE! for breast cancer by getting educated about breast health, participating in events, and making a donation. The Oct. 5 game against the Houston Texans also included a halftime show featuring a human running ribbon created by survivors and co-survivors on the field.
Learn more about breast cancer, risk factors, breast self-awareness, screening and more.
See how you can get involved and join the fight against breast cancer.
Support the fight against breast cancer and help us find a cure by donating today.
Dallas Cowboys community partner United Healthcare partnered with Susan G. Komen in the fight against breast cancer for the 2014 football season by making a $50,000 donation. To learn more, click here.
Throughout the 2014 season, iPromise merchandise was available exclusively at select Belk department stores, the Dallas Cowboys Stadium Pro Shop and www.shopcowboys.com. For each purchase of iPromise merchandise, the Dallas Cowboys donated five percent of sales to Susan G. Komen.