This football season, the Dallas Cowboys and Susan G. Komen are once again asking fans and supporters to join the promise that launched the breast cancer movement through the “iPromise” campaign. “iPromise” asks Cowboys fans and Komen supporters to make personal promises to support the women in their lives by raising awareness and funds for the fight against breast cancer. The campaign also gives fans and players the opportunity to share how the disease has affected their lives. Public service announcements and in-stadium videos will air throughout the season featuring members of the Cowboys “family” including fans, players, Dallas Cowboys Cheerleaders and more.
Fans visiting Cowboys Stadium will see their favorite blue and silver adorned with a touch of pink at the two home games played during National Breast Cancer Awareness Month this October 6th and 13th where fans and supporters will be asked to have HOPE! continue the FIGHT! and help find a CURE! for breast cancer by getting educated about breast health, participating in events, and making a donation. Komen Founder, Ambassador Nancy G. Brinker will serve as the Honorary Team Captain on Sunday, October 6th during the pre-game ceremonies prior to the 3:25pm CST kick-off against the Denver Broncos, and the halftime show will feature a human running ribbon created by survivors and co-survivors on the field.
The Dallas Cowboys Stadium Pro Shop and www.shopcowboys.com are the official retailers of iPromise merchandise and will donate 5% of all iPromise merchandise sales to Susan G. Komen.