Our corporate partners and sponsors are passionate about their involvement with us, engaging their customers, employees and communities in our mission to save lives and end breast cancer forever. Through their generosity, we educate millions of women and families about breast cancer and raise money for breast cancer research, education, screening and treatment. We strive to serve as a valuable non-profit partner by developing partnerships that are beneficial for the consumer, the company and for our mission.We strongly adhere to the Better Business Bureau's Standards for Charitable Accountability.
As a consumer, every purchase decision you make is a choice. And, when you choose to support a business that has partnered with Komen, we know you are making a conscious effort to contribute to our mission to end breast cancer. Here is some information you should know to help you feel secure about supporting Komen corporate partners and sponsors.
With so many cause-related marketing programs out there, how can you be sure your money is going where it should? Become a savvy consumer. Review our Five Questions to Ask and learn how to identify cause marketing programs you can feel good about.
1. Is this company committed?
2. How is the program structured?
3. Who does the program benefit?
4. How will the organization that benefits use my money?
In October 2012, Susan G. Komen® joined with the New York Attorney General Eric T. Schneiderman to implement charitable cause marketing practices. These standards are in place to give consumers better information and a clearer understanding of how their donations support Komen’s life-saving research and breast cancer programs. We work closely with our partners to ensure all cause marketing programs meet these standards, and all program details are transparent to consumers.
To learn more about these best practices, download the “Five Best Practices for Transparent Cause Marketing” PDF now.
Explore companies that have generously partnered with us to contribute to our mission.
Explore the ways you can partner with or support us now.