• Yoplait USA

    Yoplait Large 2014

    Yoplait USA

    This year Yoplait will support Susan G. Komen® through their new program Friends in the Fight. From October 1, 2014 - March 31, 2015, Yoplait Original and Greek products will feature pink lids. The lids will carry a code that consumers can redeem, through April 1, 2015, at www.Yoplait.com/friendsinthefight and choose to direct their 10 cents donation to Susan G. Komen. For more information on the program please visit www.Yoplait.com/friendsinthefight    

    In September 2013, more than twenty five Yoplait brands carried pink lids in for Save Lids to Save Lives. For each pink lids received by June 30, 2014, Yoplait will donate 10 cents to Susan G. Komen ®, up to $1.5 million. For additional ways to trigger donations and participate visit, www.savelidstosavelives.com     

    • In 2013, for the first time, Save Lids to Save Lives expanded the program by adding Pledge your Part, a way for consumers to make a personal commitment in the fight against breast cancer. Learn more about Pledge your Part at www.savelidstosavelives.com    

    • Donations triggered from the Save Lids to Save Lives program will be donated to Susan G. Komen and its network of Affiliates. Yoplait will track the zip codes from lids redeemed and ensure donations go back to breast cancer outreach and research programs in local communities.

    • Yoplait has supported the breast cancer for more than 15 years cause through programs like the Save Lids to Save Lives pink lid campaign and Pink Together, a social community for those touched by the disease. Through these and other initiatives, they have contributed more than $50 million to the breast cancer cause. 

    MLD Learn more

    Want to learn more about the partnership?


               friends-in-the-fight                                      Cause Marketing Program Information:  

    Program/Partner Name: Friends in the Fight  
    Program Active: October 1, 2014 - March 31, 2015
    Product Available for Purchase: Grocery, club and mass retailers nationwide 
    Suggested Retail: Varies per product 
    Guaranteed Donation: Up to $350,000
    Total Contributions: More than $10 million 
    Partner Since: 1998