Susan G. Komen for the Cure is proud to be the beneficiary of Samsung Electronics Europe again in 2009. Samsung Electronics Europe, a leading corporate supporter of breast cancer charities in Europe, established the Samsung Breast Cancer Initiative within the Susan G. Komen for the Cure Global Promise Fund® in November 2008. This Initiative provides funding opportunities to non-profit and non-governmental organizations (NGOs) working within Europe for the promotion of breast health awareness, through education and outreach programs.
In 2009, seven charities from across Europe were awarded grants to support local breast cancer awareness projects, amounting to $250,000. The projects include undertaking community profile research in Germany, developing a dedicated Breast Cancer web portal in Italy, providing an outpatient support center in Poland, delivering a Service Pledge in Scotland, employing an Outreach Manager in Portugal, implementing a Youth Breast Cancer Awareness Campaign in Greece and a Postcards for Breast Cancer Screening program in Belgium.
In addition to establishing the Samsung Breast Cancer Initiative, in 2009, Samsung served as the official European Race for the Cure® Series sponsor by supporting nine Races in Germany, Italy, Belgium, Greece, Bosnia & Herzegovina and Switzerland. This is the first Europe-wide sponsorship in the history of the Race Series. This sponsorship will continue in 2010, and will include new Races in Serbia and Italy.