On Deck for the Cure® is the innovative fundraising initiative founded by Holland America Line in 2006 and now involves four additional Carnival Corporation & plc brands – Carnival Cruise Lines, Seabourn Cruise Line, Costa Cruises, and Princess Cruises.On Deck for the Cure has raised more than $2.7 million for the fight against breast cancer through fundraisers on dozens of the brands’ ships, with guests making a donation benefiting Komen for the Cure and participating in five-kilometer walks and other activities on the vessels’ open decks. The cruise lines will donate 75 percent of each registration fee to Komen for the Cure, with a minimum guaranteed donation of $260,000.
Holland America Line – On all of Holland America’s 13 vessels, guests are invited to make a $15 donation and participate in a five-kilometer walk around the ship’s upper deck wearing a custom-designed T-shirt and wristband. A post-walk pink lemonade reception – signifying the color associated with breast cancer research – is held for all walkers. Holland America has given more than $1.4 million to Komen through the On Deck for the Cure program.
Carnival Cruise Lines – Aboard the “Fun Ships,” guests are encouraged to make a minimum $10 donation and partake in a five-kilometer walk around the ships’ jogging track. Carnival Cruise Lines has given more than $600,000 to Komen though the On Deck for the Cure program.
Costa Cruises– Featured on Costa’s two Fort Lauderdale, Florida-based ships, the Costa Mediterranea and Costa Fortuna, during the vessels’ Caribbean cruise seasons, guests participating in On Deck for the Cure activities on these vessels make a $20 donation and then enjoy a five-kilometer stroll on the ships’ upper deck. Costa Cruise Lines has given more than $18,000 to Komen though the On Deck for the Cure program.
Princess Cruises – Following a 5-kilometer walk on the ships’ promenade decks, participants on Princess’ 17 ships enjoy a post-walk reception poolside with refreshments and snacks. The minimum donation is $15 and all participants receive a special baseball cap with the On Deck for the Cure and Komen logos. Princess Cruises has given more than $400,000 to Komen through the On Deck for the Cure program.
The Yachts of Seabourn– The intimate size of Seabourn’s 208-passenger ships limits the opportunities for hosting a five-kilometer walk. Instead, the line conducts “Quiz Night” team trivia contests in which participants can make a voluntary $25 donation and receive a special “On Deck for the Cure” visor and wristband. The Yachts of Seabourn has given more than $10,000 to Komen through the On Deck for the Cure program.