In 2014, New Balance and Susan G. Komen were proud to celebrate their 25th year together as partners in the fight to end breast cancer. New Balance has participated as a National Series Sponsor of the Susan G. Komen Race for the Cure® since 1991 and a National Series Sponsor of the Susan G. Komen 3-Day® since 2004. In addition, New Balance contributed nearly $1.7 million dollars in 2013 through its cause-related marketing program, the Lace Up for the Cure® collection. Lace Up for the Cure® footwear, apparel and accessories all proudly display the Komen running ribbon, and are supported by unique shoe boxes, product tags and in-store signage indicating that 5% from every purchase will be contributed directly to Komen’s mission to find a cure. To commemorate the 25th anniversary of partnership with Komen, New Balance launched Lace Up 365. The Lace Up 365 program introduced a new way to stay connected to the fight against breast cancer all year round, dedicate workouts to breast cancer survivors featured each day, learn about news, events, and health tips, and shop the Lace Up for the Cure® collection. Supporters can sign up for the Pink Laces Club, and survivors can share their story as well. Please visit www.newbalance.com/laceup to learn more, sign up, and share your story. Make Excellent Happen with New Balance and Komen 365 days a year!
In 2015, New Balance will continue to donate 5% of the retail price of the footwear, apparel and accessories sales from the Lace Up for the Cure® collection with a minimum guaranteed donation of $500,000 each year to Susan G. Komen. Together, step-by-step, New Balance and Komen are Making Excellent Happen.
Cause Marketing Program Information: Program/Partner Name: New Balance and the Lace Up for the Cure® Collection Program Active: January 1, 2015 - January 31, 2018Product Available for Purchase: Retailers nationwide and via www.shopnewbalance.com Benefit to Komen: 5% of retail sales for each product sold from the Lace Up for the Cure® pink ribbon collection Guaranteed Donation: $500,000 minimum guaranteed donation