Since 2001, “Cook for the Cure®, Presented by KitchenAid” has raised more than $9 million for Susan G. Komen through donation-with-purchase programs, special fundraising events, auctions, grassroots initiatives, and involvement from culinary notables. Among other honors, the program has earned two prestigious Gold Halo Awards from the Cause Marketing Forum.
During 2013, KitchenAid is proud to donate a minimum of $450,000 to Komen in conjunction with its pink product collection. KitchenAid launches 1,000 Cooks for the Cure
July 19-28, 2013
This year, Cook for the Cure is turning up the heat on its successful party fundraising efforts through their initiative called 1,000 Cooks for the Cure. From July 19-28, Susan G. Komen Affiliates, breast cancer survivors, celebrity chefs and all those engaged in the fight against breast cancer will be asked to turn on the oven and turn up the party music – all for a great cause. The goal is to sign up 1,000 cooks across the country to join together, share good times, enjoy great food and raise funds for Susan G. Komen for the Cure.
The program is open to anyone, and any event that involves food is an acceptable party – from an office luncheon or Friday night cocktail party to a Saturday afternoon neighborhood cookout or Sunday potluck. Whatever fits best into the host’s food-loving lifestyle is fair game. What makes this party special is that in lieu of flowers or other gifts, cooks will encourage their guests to bring their checkbooks and make a donation to Susan G. Komen for the Cure.
Hosts can register their parties at www.CookfortheCure.com
where they will receive a unique cook ID number. Registered hosts with an ID number will then have access to a party kit from KitchenAid that includes party hosting ideas, recipes and donation form.
KitchenAid will also host an event on their Facebook page and communicate with hosts via Twitter @KitchenAidUSA in the days leading up to the event. After the event is complete, those hosts who raise at least $50 in donations at their 1,000 Cooks for the Cure party will receive a free Pass the Plate serving platter from KitchenAid as a thank you gift. Pass the Plate
Pass the Plate allows cooks to raise funds for Susan G. Komen for the Cure by sharing their favorite culinary creations with friends or family via a specially designed Villeroy & Boch serving plate. When the plate is purchased and also passed, the giver is asked to visit CookfortheCure.com/PassthePlate, share a few words about what they “passed” and enter the number stamped on the back of the plate. From this website participants can follow their plate’s travels. Every time the plate is passed and registered, KitchenAid will donate $5 to Komen for the Cure. Cook for the Cure® Pink Collection
KitchenAid® countertop appliances from the pink product collection are available at www.CookfortheCure.com, www.ShopKitchenAid.com and retailers nationwide. The collection includes the popular Artisan® Stand Mixer, 12-Cup Food Processor and 5-Speed Blender (carrying suggested retail prices of $349.99, $249.99 and $149.99, respectively); more information can be found on www.CookfortheCure.com