On Deck for the Cure® is the innovative fundraising initiative founded by Holland America Line in 2006. Now in its fourth year, On Deck for the Cure has raised more than $2 million for the fight against breast cancer through five-kilometer walks and other fundraising activities on dozens of the brands’ ships. Through the Holland America Line Foundation, Holland America Line will donate a minimum of 75 percent of each walker registration fee paid by its guest to Komen for the Cure, with a minimum guaranteed donation of $250,000 each year.
On all of Holland America’s 13 vessels, guests are invited to register and participate in a five-kilometer walk around the ship’s upper deck wearing a custom-designed T-shirt and wristband. A post-walk pink lemonade reception – signifying the color associated with breast cancer research – is held for all walkers. Holland America has given more than $2 million to Komen through the On Deck for the Cure program.
Program / Partner Name: On Deck for the Cure®
Program Active: Through March 31, 2012
Benefit to Komen for the Cure: 75 percent of each On Deck for the Cure walker registration fee
Guaranteed Donation: $250,000 per year
Total Contributions: More than $2 million
Years of Partnership: 5 years