On Deck for the Cure® is the innovative fundraising initiative founded by Holland America Line in 2006. Now in its fourth year, On Deck for the Cure has raised more than $2 million for the fight against breast cancer through five-kilometer walks and other fundraising activities on dozens of the brands’ ships. Through the Holland America Line Foundation, Holland America Line will donate a minimum of 75 percent of each walker registration fee paid by its guest to Komen for the Cure, with a minimum guaranteed donation of $250,000 each year.
On all of Holland America’s 13 vessels, guests are invited to register and participate in a five-kilometer walk around the ship’s upper deck wearing a custom-designed T-shirt and wristband. A post-walk pink lemonade reception – signifying the color associated with breast cancer research – is held for all walkers. Holland America has given more than $2 million to Komen through the On Deck for the Cure program.
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Program Information
