This year Yoplait will support Susan G. Komen® through their new program Friends in the Fight. From October 1, 2014-November 15, 2014 Yoplait Original and Greek products will feature pink lids. The lids will carry a code that consumers can redeem through April 1, 2015. Beginning October 1, 2014 at www.friendsinthefight.com consumers can chose to direct the 10 cents donation to Susan G. Komen®. For more information on the program pleasevisit www.friendsinthefight.com
In September 2013, more than twenty five Yoplait brands carried pink lids in for Save Lids to Save Lives. For each pink lids received by June 30, 2014, Yoplait will donate 10 cents to Susan G. Komen ®, up to $1.5 million. For additional ways to trigger donations and participate visit, www.savelidstosavelives.com
• In 2013, for the first time, Save Lids to Save Lives expanded the program by adding Pledge your Part, a way for consumers to make a personal commitment in the fight against breast cancer. Learn more about Pledge your Part at www.savelidstosavelives.com
• Donations triggered from the Save Lids to Save Lives program will be donated to Susan G. Komen and its network of Affiliates. Yoplait will track the zip codes from lids redeemed and ensure donations go back to breast cancer outreach and research programs in local communities.
• Yoplait has supported the breast cancer cause for more than 15 years through programs like the Save Lids to Save Lives pink lid campaign and Pink Together, a social community for those touched by the disease. Through these and other initiatives, they have contributed more than $50 million to the breast cancer cause.