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  • Ford Motor Company

    Ford Motor Company is an American automotive company selling automotive and luxury vehicles under multiple brands. For over 20 years, Ford has been a National Series Sponsor of the Susan G. Komen Race for the Cure Series. Ford knows the importance of awareness and early detection, and works to drive the conversation about breast health, while raising over $125 million for the breast cancer cause. In addition to its National Race Series sponsorship, Ford created the Warriors in Pink® apparel line to raise funds and generate awareness for the disease.

    In 2015, Ford launched More Good Days, a campaign to provide tips, tools and inspiration to give breast cancer patients #moregooddays.


    Warriors in Pink

    The Warriors in Pink initiative is designed to complement the Ford sponsorship of the Race for the Cure. As such, the Warriors in Pink apparel and accessories collection features symbols that embody the Warrior credo of taking charge, living out loud, harnessing power and standing together. From January 1, 2015 to January 31, 2016, Ford will donate a minimum of $150,000 to Susan G. Komen through the Warriors in Pink program. More information on the per product donation and the program is online at www.fordcares.com.

    Ford Motor Company

    I am proud of Ford's longstanding commitment to the fight and to Susan G. Komen®. Since becoming a National Series Sponsor of the Susan G. Komen Race for the Cure® more than 20 years ago, we have been relentless in the battle against breast cancer. Now in our 21st year of partnership, Ford and Komen continue to find new ways to fuel the spirit of those living with the disease, and together, our journey continues as each year we ask what more we can do.

    Marcy Klevorn, Vice President and Chief Information Officer, Ford Motor Company and Susan G. Komen Race for the Cure Executive Champion

    Partner Channels

    Twitter Twitter Twitter Twitter YouTube

    Champion Partner

    Ford Motor Company

    Partner Since


    Total Contributions

    $ 18 M+

    Minimum Donation

    $ 150 K

    Warriors in Pink

    Warriors in Pink

    Active Program Dates:
    January 2015 through January 2016

    Apparel and accessories

    Product Available for Purchase:
    At www.fordcares.com

    Benefit to Komen:
    Donation varies per product; see www.fordcares.com for more details. Susan G. Komen is one of four breast cancer charities that consumers can designate at the time of purchase to receive a donation or additional giving at checkout.


    Susan G. Komen Race for the Cure

    Active Program Dates:
    April 1, 2015 - December 31, 2016

    Total number of years for program:

    Benefit to Komen:
    Ford serves as a National Sponsor of the Susan G. Komen Race for the Cure® Series.

    Ford Motor Company will donate 100% of the net proceeds from sales of the Warriors in Pink apparel and accessories line where the consumer chooses Komen as the selected charity between January 1, 2015 and January 31, 2016 with a minimum guaranteed donated of $150.000.

    Our corporate partners and sponsors are passionate about their involvement with us, engaging their customers, employees and communities in our mission to save lives and end breast cancer. Through their generosity, we educate millions of women and families about breast cancer and raise crucial funds for breast cancer research, education, screening and treatment. We strive to serve as a valuable nonprofit partner by developing partnerships that are beneficial for the consumer, the company and for our mission.

    Help us spread the word!

    Show your support of our partners working toward Komen's mission of ending breast cancer.

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