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  • Ford Motor Company

     Ford 2014

    Ford

    2014 marks Ford Motor Company’s 20th year in the fight against breast cancer and as a National Series Sponsor of the Susan G. Komen Race for the Cure.® To date, Ford has dedicated more than $125 million to the cause. Its commitment goes beyond raising funds. Ford knows the importance of awareness and early detection, and is active in driving the conversation about breast health. From designing a full line of Warriors in Pink® apparel to raise funds, to creating a broad reach in the media to generate awareness and conducting a survey to help people keep breast health top of mind, Ford continues both driving the conversations that could lead to early detection and raising the funds that help support the cause.

    Additionally, Ford has partnered with various celebrities to help achieve its goal. Previous celebrity partnerships included Jennifer Aniston, Martha Stewart, James Denton and Gilles Marini. In 2013, stars from popular network TV series such as 2 Broke Girls, The Amazing Race, Hostages and Elementary promoted Warriors in Pink to encourage the sale of Warriors in Pink wear and gear, with 100 percent of the net proceeds going to the cause. Ford employees create teams and gather en masse to support Race for the Cure events, with thousands of Ford Dealers supporting the Race in their areas.

    MDC bullet 1Ford Warriors in Pink Models of Courage:

    SGK-2014              

     

    Every person affected by breast cancer begins a journey. Ford Warriors in Pink helps support that journey. Warrior symbols, which signify strength, courage, hope,
    love, unity and remembrance, appear on Warriors in Pink wear and gear sold at www.fordcares.com. In honor of the 20th anniversary, Ford is introducing
    20 new Models of Courage – 20 new voices rising to support the cause, one of which is that of Komen’s very own Cati Stone. Cati is a four-year breast cancer
    survivor and is the executive director of the Susan G. Komen of Greater Atlanta affiliate 

     

    The 2014 Models of Courage will continue to represent Warriors in Pink and act as ambassadors who reach out to help and encourage others facing the disease and drive the conversation about breast health. Meet Cati and the rest of the new Models of Courage on http://www.warriorsinpink.ford.com/models-of-courage/.

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    MDC bullet 1 Warriors in Pink: MDC bullet 1 National Media Campaign:  
    The Warriors in Pink initiative is designed to complement Ford sponsorship of the Race for the Cure. As such, the Warriors in Pink apparel collection features bold symbols that embody the Warrior credo of taking charge, living out loud, harnessing power and standing together.  From January 1, 2014, to December 31, 2014, Ford will donate a minimum of $150,000 to Susan G. Komen® through this program.  The actual per-product donation amount is available online at www.fordcares.com. Susan G. Komen is one of four breast cancer charities that consumers can select at the time of purchase to receive this donation.  Ford further supports the Komen mission by implementing a national media campaign to connect with women 365 days a year. Ford embraces the power behind celebrities and genuine television partnerships to bring greater awareness to the cause. Warriors in Pink has most recently joined forces with NBC's The Biggest Loser and the men and women of CBS primetime shows to help in the fight against breast cancer.  

     

    MLD Learn more

    Want to learn more about the partnership?

    From 2013 to 2014, Ford Motor Company is guaranteeing a minimum of $1 million to Komen in connection with its Race for the Cure sponsorship. Ford will also donate a minimum of $150,000 in 2014 through the Warriors in Pink apparel program.

    Sponsorship:

    MDC Race logo

    Komen Race for the Cure® National Series Sponsorship Information:
    Sponsorship Active:
    January 2014 - December 2014

     SGK Ribbon Ford is a member of the Komen Promise Circle  
       

    Cause Marketing Program Information:  

    Program Name: Warriors in Pink 

    Program Active: January 1, 2014 – December 31, 2014

    Products Available for Purchase: Online at www.fordcares.com

    Suggested Retail: Prices vary per item 

    Benefit to Komen: Donation varies per product; see www.fordcares.com. Susan G. Komen is one of four breast cancer charities that consumers can select at the time of purchase to receive donations or additional giving at checkout. 

    Amount Received from Recently Ended Program: $311,796.14*

    *As of 12/31/13.