2014 marks Ford Motor Company’s 20th year in the fight against breast cancer and as a National Series Sponsor of the Susan G. Komen Race for the Cure.® To date, Ford has dedicated more than $125 million to the cause. Its commitment goes beyond raising funds. Ford knows the importance of awareness and early detection, and is active in driving the conversation about breast health. From designing a full line of Warriors in Pink® apparel to raise funds, to creating a broad reach in the media to generate awareness and conducting a survey to help people keep breast health top of mind, Ford continues both driving the conversations that could lead to early detection and raising the funds that help support the cause.
Additionally, Ford has partnered with various celebrities to help achieve its goal. Previous celebrity partnerships included Jennifer Aniston, Martha Stewart, James Denton and Gilles Marini. In 2013, stars from popular network TV series such as 2 Broke Girls, The Amazing Race, Hostages and Elementary promoted Warriors in Pink to encourage the sale of Warriors in Pink wear and gear, with 100 percent of the net proceeds going to the cause. Ford employees create teams and gather en masse to support Race for the Cure events, with thousands of Ford Dealers supporting the Race in their areas.
Every person affected by breast cancer begins a journey. Ford Warriors in Pink helps support that journey. Warrior symbols, which signify strength, courage, hope, love, unity and remembrance, appear on Warriors in Pink wear and gear sold at www.fordcares.com. In honor of the 20th anniversary, Ford is introducing 20 new Models of Courage – 20 new voices rising to support the cause, one of which is that of Komen’s very own Cati Stone. Cati is a four-year breast cancer survivor and is the executive director of the Susan G. Komen of Greater Atlanta affiliate
The 2014 Models of Courage will continue to represent Warriors in Pink and act as ambassadors who reach out to help and encourage others facing the disease and drive the conversation about breast health. Meet Cati and the rest of the new Models of Courage on http://www.warriorsinpink.ford.com/models-of-courage/.
From 2013 to 2014, Ford Motor Company is guaranteeing a minimum of $1 million to Komen in connection with its Race for the Cure sponsorship. Ford will also donate a minimum of $150,000 in 2014 through the Warriors in Pink apparel program.
Cause Marketing Program Information:
Program Name: Warriors in Pink
Program Active: January 1, 2014 – December 31, 2014
Products Available for Purchase: Online at www.fordcares.com
Suggested Retail: Prices vary per item
Benefit to Komen: Donation varies per product; see www.fordcares.com. Susan G. Komen is one of four breast cancer charities that consumers can select at the time of purchase to receive donations or additional giving at checkout.
Amount Received from Recently Ended Program: $311,796.14*
*As of 12/31/13.