• Pinnacle Announces Going the Distance Awards Honorees Who are Making a Difference in the Fight against Breast Cancer

    *Release provided courtesy of Cone Communications
    Honorees include golfers who have shown a personal dedication and passion to the cause; Pinnacle hopes to inspire others to join the fight to find the cures

    Fairhaven, Mass. – May 23, 2012 – Pinnacle, a leader in the distance golf ball category, announces the ten honorees of its first annual Going the Distance Awards, a program established to celebrate and honor remarkable individuals who are making a difference in the fight against breast cancer.  The Going the Distance Award honors ten individuals within the golf community who have shown personal dedication to the fight against breast cancer, while demonstrating a passion to furthering the cause and positively impacting the lives of others.

    Honorees:
    o Faye Bildman – Bethesda, Md.
    o Cy Breen – Cathedral City, Calif.
    o Rachel Brown – Dublin, Ohio
    o Kathleen Christiansen – Greenville, Pa.
    o Debbie Christiansen -- Wichita, Kan.
    o Cynthia Janssens – Esteros, Fla.
    o Jeanne Puckett – Charlotte, N.C.
    o Mary Lou Ray – Aurora, Colo.
    o Anne Sievers – Manassas, Va.
    o Pam Tyler – Neosho, Mo.


    Each honoree will have $10,000 donated by Pinnacle in their name to Susan G. Komen for the Cure® to help fund critical research and lifesaving community programs.  Along with the donation, each honoree will receive a Pinnacle prize package of custom attire, golf shoes and Pinnacle Gold Ribbon golf balls.


    Going the Distance Awards honorees were determined based on four key criteria – a strong tie to breast cancer; personal dedication to the fight against breast cancer; impact on others’ lives or the community; and a passion for golf. The judging panel included representatives from the Acushnet Company (parent company of the Titleist, FootJoy and Pinnacle golf brands), Susan G. Komen, and Golf Digest.


    “Pinnacle is so proud to honor these ten amazing individuals who are making a difference in breast cancer research, education and awareness,” said Mary Lou Bohn, Vice President, Golf Ball Marketing and Communications. “Breast cancer is one of the leading health issues facing women and their families today, so this disease touches golfers everywhere.  By honoring these incredible members of the golf community, we hope to inspire others to join the fight to create awareness and find the cures.”


    Pinnacle has a long history of supporting charitable organizations that are aligned with golf and has been committed to battling breast cancer and funding research toward the cures since 1995. 

    Pinnacle features Komen’s logo on their Gold Ribbon 15-ball packaging, and also stamps the Komen Running Ribbon on each Gold Ribbon golf ball as a reminder that golfers everywhere are united in the fight against breast cancer.


    Acushnet Company, which is comprised of the Titleist, FootJoy and Pinnacle golf brands, is a past recipient of the Komen Award for Corporate Philanthropy, which annually honors outstanding corporations and individuals in the fight against breast cancer.