Komen News: Charlie Sheen Urges America to Don Denim for a Cause
Charlie Sheen Urges America to Don Denim for a Cause
Sheen teams up with Lee® Jeans for Lee National Denim Day®, the world's largest single-day fundraiser for breast cancer
MERRIAM, KANSAS - June 8, 2004 - Charlie Sheen, one of the mostprolific actors in Hollywood,and star of the hit comedy series Two and a Half Men, is embracing a new role this year as the spokesperson for Lee National Denim Day. Joining forces with Lee Jeans, Sheen will lend his voice for this one-day event that will raise millions of dollars for the Susan G. Komen Breast Cancer Foundation.
For the ninth year, participants at more than 25,000 companies nationwide will don denim on Friday, October 8, make a $5 contribution to the Komen Foundation, and help Lee Jeans and Sheen reach their goal of raising $7.5 million in a single day.
One hundred percent of every dollar raised through Lee National Denim Day goes directly to the Komen Foundation for supporting breast cancer research, education, screening and treatment programs that might otherwise go unfunded.
"In the span of 12 months, more than 215,000 women will be diagnosed with breast cancer, and more than 40,000 will lose their lives to the disease. This is what makes us push so hard," said Kathy Collins, vice president of marketing for Lee Jeans. "We created Lee National Denim Day with the hope that one day we will eliminate breast cancer as a life-threatening disease. We're thrilled to partner with Charlie Sheen, a man intent on pushing the fundraising limits with as much intensity as all of us at Lee Jeans."
Sheen is participating in memory of a friend who lost her battle with breast cancer, and in celebration of the survivors fighting this disease today. Sheen believes it is important to not only raise much-needed funding for breast cancer programs, but also to get life-saving messages about breast health and breast cancer into peoples' hands for educating themselves and loved ones.
"I was astounded by how quickly my friend's breast cancer experience transpired," commented Sheen. "I have some special women in my life, in addition to my wife and two daughters, who I hope never have to face what my friend did. I think it's important that I use my visibility to raise awareness of breast cancer and the important role men often play as co-survivors - assisting a spouse, partner, mother, sister, daughter or friend in their fight against the disease."
Lee National Denim Day helps raise public consciousness about breast cancer. Companies, schools or organization that register by visiting www.denimday.com or calling 1.800.521.5533 will receive a comprehensive participation kit, which includes educational materials about breast cancer in addition to supplies for easy coordination.
Last year, nearly 25,000 companies helped raise more than $7.4 million. This feat brought the eight-year total for funds raised on Lee National Denim Day to more than $44 million. In the coming months, Sheen will make personal appearances on behalf of Lee National Denim Day and appear in a national print ad campaign with the hope of recruiting millions of people to join the fight against breast cancer and raise even more funds.
Lee Jeans is a division of VF Corp. (NYSE: VFC). Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel.A brand committed to the community, Lee Jeans is the sole creator and sponsorof Lee National Denim Day, the nation's largest single-day fundraiser for breast cancer. VF corp. is the world's largest apparel company and a leader in jeanswear, intimate apparel, knitwear, workwear, playwear, daypacks and swimwear. Its principal brands include Lee, Wrangler, Riders, Rustler, Vanity Fair, Vassarette, Bestform, Lily of France, Lee Sport, JanSport, Eastpak, Van's, Earl Jean, Nautica and The North Face.