World’s Largest Breast Cancer Organization Offers Information On-the-Go
DALLAS – November 2, 2010 –
Millions of Susan G. Komen for the Cure®
followers now have a new way to keep up with the latest news with the launch of a mobile website that enables anyone to conveniently access breast cancer and breast health information and provides the ability to donate on-the-go right from their mobile devices.
By simply accessing Susan G. Komen for the Cure’s mobile website (m.komen.org
) from any smartphone device, users will be able to:
• Access the latest breast health and breast cancer information
• Find ways to get involved in the breast cancer movement
• Find a local Susan G. Komen for the Cure® Affiliate
• Search for a local Susan G. Komen Race for the Cure®
• Subscribe to receive general news and updates
• Make a donation and more
Komen constituents can expect their mobile experience to expand over time.
“When someone in the world dies of breast cancer every 69 seconds, it’s important that those facing the disease have access to breast health information anytime, anyplace,” said David Dawson
, vice president, IT-solutions delivery, Susan G. Komen for the Cure. “The world is increasingly becoming a mobile community and it’s important to continue to reach out to our constituents in ways that are comfortable to them.”
The mobile website is modeled after the organization’s website, komen.org
, which is a comprehensive, interactive website devoted to breast health and breast cancer information. Last year, more than 3.4 million unique individuals visited komen.org, which represents an average of more than 9,000 unique visitors each day. With more than 400 pages dedicated to information on breast health and breast cancer, komen.org is the one of the most comprehensive online resources available about the disease.
In Nov. 2009, Komen launched an online web community that allows breast cancer activists, survivors and supporters to share unique experiences and insights around breast cancer. With more than 4,600 users currently, the social networking site “myKomen” (my.komen.org
) centers on individual and shared experiences with a disease that is expected to afflict more than 200,000 women and men this year alone.