SVP Katrina McGhee Named “One of the Smartest Cause Marketers in the Business”
DALLAS – August 2, 2010 – Katrina McGhee, senior vice president, global business development and partnerships at Susan G. Komen for the Cure® has been named a leading innovator in the non-profit sector in the 13th annual Power & Influencer list by The NonProfit Times (NPT).
“This award comes as no surprise to us, given Katrina’s talent and influence with global corporations, philanthropy and non-profit organizations,” said Nancy G. Brinker, founder and CEO of Komen for the Cure. “We are very lucky to have leaders in our organization, like Katrina. Her passion for making a difference, dedication to excellence and ability to inspire others, shine through everyday and make her a tremendous asset to our mission.”
As senior vice president of global business development and partnerships for Komen, McGhee oversees the organization’s cause marketing programs and corporate sponsorships in addition to leading and developing global efforts to engage new audiences with the organization. She provides strategic direction for more than 200 corporate relationships, millions of donors and more than 140 Susan G. Komen Race for the Cure® events representing more than $350 million in annual revenue. The NPT judges called her “one of the smartest cause marketers in the business.”
McGhee is also board chair of the National African American Women’s Leadership Institute and serves as a frequent guest lecturer at universities and high schools in the Dallas area, and at national organizations including the American Marketing Association, the Promotions Marketing Association and the Cause Marketing Forum.
Prior to joining Komen, McGhee was director of marketing at the American Heart Association and also has a background in agency leadership and private business ownership.
This is the 13th annual NPT Power & Influence Top 50. Executives were selected from a pool of more than 250 nominees for the impact they have now and for the innovative plans they are putting in place to evolve the charitable sector. To view all 50 recipients, please visit the NPT website.
