Susan G. Komen for the Cure® Launches Donation Program to Select the New Komen Race for the Cure® T-Shirt
DALLAS – October 1, 2009 – Susan G. Komen for the Cure® is giving its donors a chance to influence fashion for more than 1.5 million people as Komen for the Cure launches an online contest to pick the official Komen Race for the Cure® t-shirt for next year. Those interested in voting can view the designs and vote by making a donation at www.komen.org/raceshirt.
“Race participants get very excited about Komen merchandise, so we’re giving them a way to choose the official t-shirt and help us get one step closer to our goal to end breast cancer forever,” said Hala Moddelmog, president and chief executive officer of Susan G. Komen for the Cure.
The design with the most dollars raised by midnight, Pacific Standard Time, on November 8, 2009 will be selected as the official t-shirt for the 2010-2011 Susan G. Komen® Race for the Cure series. Seventy-five percent of the funds raised through the t-shirt selection will stay in the Affiliate service area of the donor and will fund local programs offering breast health education and breast cancer screening and treatment. The remaining 25 percent will be used toward programming to fulfill the Susan G. Komen for the Cure vision: a world without breast cancer.
The Susan G. Komen Race for the Cure® Series originated 26 years ago in Dallas, Texas and is recognized as the world’s largest and most successful series of 5K run/fitness walk events designed to raise public awareness of breast cancer. When Ambassador Nancy G. Brinker organized the first Race for the Cure event in 1983 in Dallas, 800 people participated. Thanks to the interest, hard work and collaboration of a variety of non-governmental agencies (NGOs), governmental agencies, and individuals who want to make a difference in breast cancer mortality rates, Komen Race for the Cure events are being organized around the world. This year, 136 Races will be held worldwide, attracting more than 1.5 million participants and over 100,000 volunteers.