Komen Teams Up with WWE Superstar John Cena® and WWE Divas for National Women's Health Week (#NWHW)
Dallas, Texas – May 5, 2014 – In recognition of National Women's Health Week (May 11-17), Susan G. Komen, the world's leading breast cancer organization, and global entertainment company WWE will be teaming up to make sure that women everywhere are making their health a priority – including their breast health.
For the past two years, Susan G. Komen, WWE and WWE Superstar John Cena have worked to Rise Above Cancer, reaching millions of WWE fans with important breast cancer information, while raising funds to support breast cancer research and community programs across the country.
Starting Monday, May 12, the two powerhouses will extend their dynamic partnership through National Women's Health Week (NWHW). Led by the U.S. Department of Health and Human Services, NWHW seeks to bring together communities, businesses, health organizations and others to promote the importance of women's health, and to empower women to make their health a priority.
During NWHW, women will be encouraged to pledge to engage in healthy behaviors, including getting regular checkups and screenings. Detecting breast cancer in its earliest stages is associated with the greatest chances of survival. And with more than 200,000 cases of breast cancer expected to be diagnosed in women in the U.S. this year, it's critical that women are knowledgeable about this disease.
To make sure fans and individuals everywhere are informed, Komen, John Cena and WWE Divas will be sharing breast self-awareness messages throughout the week, using the hashtag #NWHW:
1) Know Your Risk: Learn about your family health history and talk to your provider about your personal risk of breast cancer.
2) Get Screened: Talk with your doctor about which screening tests are right for you.
3) Know What Is Normal for You: See your health care provider if you notice any change in your breast or underarm area, including a lump, swelling, dimpling, and more (see the full list here).
4) Make Healthy Lifestyle Choices: Maintain a healthy weight, exercise, limit alcohol intake, limit menopausal hormone use and breastfeed, if you can.
The week wraps up on Thursday, May 15, when John Cena engages fans on social media, inviting them to use the hashtag #NWHW to showcase how they are engaging in healthy behaviors. Watch Cena’s message to fans here.
"This partnership between Komen and WWE has made it possible to reach women across the world with vital breast cancer information," said Komen President and CEO Judith A. Salerno, M.D., M.S. "This week gives us an important opportunity to remind women – who are so often taking care of others – that it's vital they take care of themselves as well."
Visit komen.org/wwe May 12-15 to learn more about breast cancer. Join the conversation and make women's health a priority by using the hashtag #NWHW.
About Susan G. Komen®
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $800 million in research and provided $1.7 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Visit komen.org or call 1-877 GO KOMEN. Connect with us on Facebook and Twitter.