Worldwide Network of Zumba® Instructors Helps Double the Fitness Company’s 2010 “Party in Pink”™ Donation to Susan G. Komen for the Cure® and Its Global Charity Partners
(Release Courtesy of Zumba Fitness)
HALLANDALE BEACH, Fla. – January 4, 2012 – During the months of August, September and October, thousands of instructors from the largest branded-fitness company in the world rallied Zumba® Fitness enthusiasts from around the globe to raise more than $1 million for Susan G. Komen for the Cure® and its global non-profit partners in support of breast-cancer research.
“We are extremely excited to have grown the ‘Party in Pink’ initiative into a global campaign supported by the entire Zumba Fitness family, and we’re humbled by the outpouring of support, time and dedication from our incredible Zumba instructors worldwide,” said Alberto Perlman, CEO and co-founder of Zumba Fitness. “Their dedication was an integral component to the campaign’s success, pushing us to raise more than $1 million for breast-cancer research. We are truly proud of their amazing work—not just during ‘Party in Pink’ but all throughout the year.”
Every day, Zumba instructors around the world instill pride, dedication and inspiration in others to achieve their personal best. Through its Zumbathon® classes-for-charity platform, Zumba instructors raised money hosting more than 1,300 Zumbathon charity events in 34 countries in recognition of Breast Cancer Awareness Month. In addition, 30 percent of ‘Party in Pink’ Zumba® wear sales (including tank tops, t-shirts, cargo pants and accessories) went to Komen and its global non-profit partners.
“Now in its second year, Zumba’s ‘Party in Pink’ has done an incredible job of bringing people together in more than 30 countries across the globe to raise awareness and funds for important breast-cancer research and community programs,” said Katrina McGhee, CMO & executive vice president for Susan G. Komen for the Cure. “‘Party in Pink’ not only gets people moving and having a good time, but exercise is known to reduce breast-cancer risk, making this partnership a perfect match!”
For more information on Zumba Fitness’ Zumbathon charity platform, please visit www.partyinpink.com