MainGate’s E-Commerce Site Delivers New Komen Apparel, Gifts, Educational Items
DALLAS – July 1, 2009 – A leading professional sports’ on-line retailer is launching ShopKomen.com as the official merchandise site of Susan G. Komen for the Cure, the world’s leading breast cancer organization. ShopKomen.com is a new Web site with redesigned and existing “pink products” that promote breast cancer awareness and support research and community outreach programs worldwide.
ShopKomen.com is managed by MainGate, Inc., which also handles merchandise programs for professional sports franchises including NFL, NBA, NHL, the National Hot Rod Association (NHRA) and the IndyCar series. The new site features newly redesigned apparel and gifts to support breast cancer programs as well as breast health educational materials in multiple languages.
Beginning July 1, visitors can browse more than 300 products including athletic wear and apparel for men, women and children, jewelry, office items, educational materials, magnets and key chains. All of the items feature Komen’s iconic running pink ribbon. At least 25 percent of the retail sales price of items for sale on the new site will go to Komen to help support more than $1.3 billion in research and community programs funded to date by Komen.
“With new merchandise and a heightened level of service, ShopKomen.com allows those touched by breast cancer to contribute to research and support programs in a tangible way,” said Katrina McGhee, vice president, global partnerships at Komen. “This helps us continue our life-saving work in hundreds of communities all around the world.”
In addition to managing the e-commerce site, MainGate will oversee onsite sales of Komen-branded merchandise at Komen events such as the Susan G. Komen Race for the Cure® series. Additionally, MainGate will continue to work with Komen to feature breast health messages through the merchandise program on both the Web site and all fulfillment pieces, helping to educate all who visit ShopKomen.com.
“The entire MainGate team has been inspired by our partnership with Susan G. Komen for the Cure,” said David Moroknek, president & CEO of MainGate. “Working together with their team, we are excited to share Komen’s powerful message through this new integrated merchandise program.”
About MainGate, Inc.
Since its founding in 1963, MainGate’s primary activity has been the coordination of event merchandise sales for the National Hot Rod Association (NHRA). While that partnership has grown and remains a core part of the company’s business, MainGate has become a multifaceted merchandising and marketing company that serves numerous business partners.
MainGate is the exclusive merchandiser of the Indianapolis Colts, Detroit Lions, Minnesota Vikings, NHRA, IndyCar Series, Wrangler National Finals Rodeo, Danica Patrick Racing, Budweiser King Racing, John Force Racing, Barrett-Jackson Classic Car Auto Auction, and the Indy Racing League. In addition MainGate operates the online merchandise business for the St. Louis Rams, KC Chiefs, Indianapolis Museum of Art and Nicklaus Companies.
MainGate also has partnerships with numerous NBA and NHL teams and holds licenses for the NCAA, Harley-Davidson, National Lacrosse League, and the Indianapolis Motor Speedway.
For more information regarding MainGate, please visit www.MainGateInc.com.