World's Largest Breast Cancer Organization Standardizes on Convio's Online Communication, Fundraising, Advocacy Suite, Content Management System and New Constituent Relationship Management Offering to Improve Efficiency and Effectiveness
AUSTIN — July 15, 2008 — Susan G. Komen for the Cure®, the global leader in the breast cancer movement, and Convio, a leading provider of on-demand constituent relationship management software and services to nonprofit organizations, announced today that Komen for the Cure is deploying Convio's integrated suite of on-demand software and services in order to more effectively communicate with and empower constituents, raise funds, influence public policy and support its mission. This move will enable Komen to better leverage and more efficiently integrate offline and online campaigns and programs to build stronger relationships and interactions with constituents. The contract includes Komen's global headquarters and all 125 of the organization's Affiliates.
"By standardizing on Convio and the Software-as-a-Service model, we can fully integrate our online and offline marketing campaigns and programs, fundraising and advocacy efforts, as well as our multiple websites and constituent data," said Justin Ricketts, vice president of information technology for Susan G. Komen for the Cure. "This will provide us with incredible insight into our organization's most important constituent information, regardless of the channel in which the interaction occurs. It also will provide us with access to new and emerging technologies that empower people anytime, anywhere to be more active and engaged in our promise to save lives and end breast cancer forever."
Replacing all existing donor databases systems
Komen is standardizing on Convio's integrated suite of online software products for fundraising, advocacy, event fundraising, ecommerce, Web content management and email communication. In addition, Komen will replace all existing donor databases with Convio's new open, Web-based constituent relationship management (CRM) system. The product, code-named Aikido, is built on salesforce.com's Force.com Platform for tracking all constituent interactions across all channels, online and offline.
Komen evaluated a number of offerings in the market before deciding on Convio. The complete on-demand model, rich feature set, flexibility, the proven success of products like Convio TeamRaiser™, and the company's understanding of Komen's needs as a nonprofit came together to create a very compelling offering.
Delivering increased efficiency and effectiveness
"We are excited to expand our partnership with Susan G. Komen for the Cure in the fight to save lives and end breast cancer forever," said Gene Austin, chief executive officer of Convio. "After several successful years of helping power results for more than 50 Komen Affiliates, we are honored that they have selected our team and platform to power the entire Komen system of constituent relationship management applications, both online and offline. By integrating Convio's complete product line across all the Komen entities, we expect to deliver increased efficiencies and effectiveness, as well as work with their talented team to use the openness of our platform to access new and emerging technology in ways that take constituent relationships to new levels and further energize their supporters, care providers and research partners."
Convio is the leading provider of on-demand software and services that enable nonprofit organizations to more effectively raise funds, influence public policy and support their missions by leveraging the Internet to build strong relationships with constituents. The Company's online constituent relationship management solution includes a suite of on demand software modules for fundraising, advocacy, email marketing and web content management complemented by a portfolio of best-in-class consulting services. Convio's clients include American Red Cross, American Diabetes Association, American Society for the Prevention of Cruelty to Animals, National Multiple Sclerosis Society, Sierra Club, Susan G. Komen for the Cure, National Association of Realtors and National Public Radio. For more information, please visit www.convio.com