KoMEN seeks to motivate men to get involved in the breast cancer movement as co-survivors or breast cancer patients themselves, by raising funds for educational, social support and outreach programs and by participating in these programs. The campaign will involve compelling and inspirational stories from high-profile athletes, celebrities and “everyday” men whose lives have been touched by breast cancer.

The aim of KoMEN is to acknowledge the role that both men and women play in the fight to cure breast cancer, encourage men to share life-saving information with the women they love, and highlight the fact that men get breast cancer too.

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