In 2007, Amarillo celebrates its 17th Komen Race for the Cure® and its 4th year as an Affiliate. After enjoying a successful partnership with The Don and Sybil Harrington Cancer Center for thirteen years, the time came for the Race to take an independent direction. In an effort to broaden our exposure, we moved the Race away from the medical center to downtown Amarillo, where we have seen a tremendous increase in corporate and community support.
Race Season 2006
Last year, we kicked off Race season in the month of September by draping our city in pink. The community knew the Race was on! Polk Street, our major downtown thoroughfare, hung Race banners from every light post. Over 90 Center City horse statues were draped with massive pink ribbons.
With three major Komen events in 30 days, Race season kept awareness and spirits high. We logged almost 10,000 miles at the BMW Ultimate Drive. Two weeks later, we honored breast cancer survivors at our Annual "In the Pink" Luncheon and finally had a record-breaking 3,755 participants in the Komen Greater Amarillo Race for the Cure®!
Operation Pink Flamingo
Operation Pink Flamingo
Stanley Marsh 3, owner of the Cadillac Ranch, helped us kick off our 2005 Race by having his famous Cadillacs painted a pink camouflage motif to symbolize and promote our "Fighting the Fight" theme. Survivors and their friends and family came to a special event where they could "tag" the cars with slogans and memorials for those who didn't survive and pay tribute to those that have. Anyone traveling along Interstate 40 between Albuquerque and Dallas couldn't miss "Operation Pink Flamingo," including the Dallas Morning News, Fox News, and the Associated Press.
Pink Jersey Night
Third Party Events
The Amarillo Affiliate is striving to have a more year-round presence in the community. In 2006, we launched a brand new website--www.komenamarillo.org--that includes information about how organizations can host events to benefit the Affiliate.
In fewer than six months, we have collaborated with West Texas A&M University for a ladies basketball tournament titled "Think Pink," participated in a "Pink Masquerade Ball and Monster Mash" and joined our local hockey team at "Pink Jersey Night," The most successful event to date has been the "Greenways Home Tour." A local developer contracted with five different contractors to build homes and donate a portion of the resulting home tour tickets to the Affiliate. Already 2007 looks promising with several new Komen events in the planning stages.
The Greater Amarillo Affiliate funds community outreach programs to support Amarillo and the 26 counties of the Texas Panhandle. We are proud to have granted a record amount to the Comprehensive Breast Center of the Don and Sybil Harrington Cancer Center. The project provides community-based breast cancer screening, diagnostic follow-up as appropriate and breast cancer treatment as needed for underserved and underinsured women in the Panhandle. Other programs funded include the Girl Scouts Five Star Council and the Amarillo Area Breast Health Coalition in conjunction with the Texas Cooperative Extension of Texas A&M University