Komen and Majesco Entertainment are going digital in the fight against breast cancer. As an extension of Komen’s relationship with Zumba Fitness through the Party in Pink™ campaign, Majesco has created a special Party in Pink™ avatar outfit that Kinect for Xbox 360 gamers and Zumba® Fitness enthusiasts can purchase to customize their Xbox LIVE® avatar. The exclusive Party in Pink™ avatar outfit is part of the virtual Zumba® Wear collection designed to support the latest Zumba® Fitness video game release: Zumba® Fitness Core. The first and only video game designed to target your abs, Zumba® Fitness Core has an array of features including 40 new songs and routines, 33 international dance styles from around the world and new choreography that gives participants a total body workout. The Party in Pink™ outfit itself can be purchased from the Xbox Live® Marketplace with 100% of the retail purchase price going to Susan G. Komen in the fight against breast cancer.
To take it a step further, two of the five featured Zumba® instructors in the Zumba® Fitness Core video game are actual breast cancer survivors. You can learn more about their stories by watching a video on the Zumba Fitness Core Website
Program Name: Majesco Party in Pink™ Avatar Outfit
Program Active: October 2, 2012 – April 2, 2013
Benefit to Komen: 100% of retail sales price of avatar outfit
Partner Since: 2012