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    Key Brands International

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    Susan G. Komen for the Cure® is proud to partner with Key Brands International through its mass-market hair care line, IT Brands, as well as the professional hair care line, Pearl & Luster. Starting in September 2011, IT Brands new pink product lineup can be found in major drug retail chains nationwide. Pearl & Luster can be found in select U.S. salons. Key Brands international has already made an initial donation of $100,000 and in addition, Susan G Komen for the Cure® will receive 3% of sales through October 2012.

    More information about Key Brands International is available at  

     Key Brands Product Lineup Image 

    Program Information

    Program Active: September 2011 – September 2012
    Product Available for Purchase: IT Brands is available at major retail chains nationwide. Pearl & Luster is available at select U.S. salons.
    Benefit to Komen for the Cure: 3% of sales
    Suggested Retail: Varies by retail location
    Guaranteed Minimum Donation: $100,000 + 3% of sales
    Years of Partnership: New in 2011