Susan G. Komen for the Cure® is proud to partner with Key Brands International through its mass-market hair care line, IT Brands, as well as the professional hair care line, Pearl & Luster. Starting in September 2011, IT Brands new pink product lineup can be found in major drug retail chains nationwide. Pearl & Luster can be found in select U.S. salons. Key Brands international has already made an initial donation of $100,000 and in addition, Susan G Komen for the Cure® will receive 3% of sales through October 2012.
More information about Key Brands International is available at www.keybrands.com
Program Active: September 2011 – September 2012
Product Available for Purchase: IT Brands is available at major retail chains nationwide. Pearl & Luster is available at select U.S. salons.
Benefit to Komen for the Cure: 3% of sales
Suggested Retail: Varies by retail location
Guaranteed Minimum Donation: $100,000 + 3% of sales
Years of Partnership: New in 2011