Susan G. Komen for the Cure is pleased to receive the support of the Dr Pepper Snapple Group in the breast cancer movement. In January and February 2009, DPS will make a donation of $250,000 to Komen for the Cure. DPS will produce and sell specially marked bottles of diet soda with pink caps through retail outlets. The products will include Diet 7UP, Diet A&W, Diet Sunkist, Diet Canada Dry, Diet Rite Cola, Diet Cherry 7UP, Diet Squirt and others in 2 liter, 20oz, and half-liter bottles. For more information, please visit www.drpeppersnapplegroup.com.
Suggested Retail: Varies by product
Guaranteed Donation: $250,000
Product Available for Purchase: In grocery and convenience channels
Program Active: January 1 through February 28, 2009
Total number of years for program: 2