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Home > Partners & Sponsors > BMW of North America, Inc

  


BMW of North America, Inc

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 In support of the Komen vision, BMW North America, Inc. produces the BMW Pink Ribbon Collection of apparel and lifestyle merchandise. BMW donates 80% of the gross profits to Komen from the merchandise sold. The dollar amount donated to Komen for the Cure varies by product and is indicated at the point of sale. Products are available year round at select BMW Retail Centers nationwide and ww.bmwusa.com/theultimatedrive.

Program Information

Total contribution of the Pink Ribbon Collection: $1,324,652
2008 Pink Ribbon Collection Contribution: $271,832


Program Name: BMW Ultimate Drive® Pink Ribbon Collection
Benefit to Komen for the Cure:  For every item purchased, BMW donates 80% of the gross profits to Komen.

Program active: 2009
2008 contribution: More than $1.3 million
Total combined program contribution since inception: More than $13.3 million
Total number of years of partnership: 13 years

one woman photoWoman and car photo

Two women photoHandbag

 

BMW of North America is the 2008 winner of the Komen R.E.A.C.h. (Recruiting and Engaging new Activists for the Cure) Award.