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Home > Partners & Sponsors > Zeta Tau Alpha Fraternity


Zeta Tau Alpha Fraternity

Zeta Logo 2014
Komen for the Cure began its partnership with Zeta Tau Alpha (ZTA) fraternity, in partnership with the ZTA Foundation, in 1992. As a Sponsor of the National Series Breast Cancer Survivor Recognition Program at Komen Race for the Cure® events, ZTA members nationwide volunteer countless hours in support of local Race events.

ZTA, celebrates breast cancer survivors by providing the signature pink t-shirts and caps for survivors to wear during the Race. Race participants receive “In Memory of” and “In Celebration of” back signs to honor a friend or loved one.

Zeta Tau Alpha Foundation has funded a variety of programs associated with the breast cancer movement. Zetas have distributed more than 9.8 million waterproof Breast Self Examination Cards, 8 million Educational flyers and 6 million THINK-PINK!® ribbons and information cards in order to promote breast cancer education in numerous local communities.

In 2003, the ZTA Foundation registered the trademark THINK-PINK!® for the purpose of educational services, breast cancer awareness and self-examination instruction. Registering the trademark ensures that ZTA can continue to enhance community awareness with a more concentrated and recognizable campaign and focus.

Program Information

National Series Breast Cancer Survivor Recognition Program Sponsorship Information:
Sponsorship Active
: January 2011 through December 2014
Sponsor Since: 1992   


Zeta Tau Alpha Fraternity is a member of the Komen Million Dollar Council.