 On Deck for the Cure® is the innovative fundraising initiative founded by Holland America Line in 2006 and now involves four additional Carnival Corporation & plc brands – Carnival Cruise Lines, Seabourn Cruise Line, Costa Cruises, and Princess Cruises.
Now in its fourth year, On Deck for the Cure has raised more than $1 million for the fight against breast cancer through fundraisers on dozens of the brands’ ships, with guests making a donation benefiting Komen for the Cure and participating in five-kilometer walks and other activities on the vessels’ open decks. The cruise lines will donate 75 percent of each registration fee to Komen for the Cure, with a minimum guaranteed donation of $260,000.
On all of Holland America’s 13 vessels, guests are invited to make a $15 donation and participate in a five-kilometer walk around the ship’s upper deck wearing a custom-designed T-shirt and wristband. A post-walk pink lemonade reception – signifying the color associated with breast cancer research – is held for all walkers. Holland America has given more than $1 million to Komen through the On Deck for the Cure program.
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Program Information
Holland America Line is a member of the
Komen Million Dollar Council Elite.
