Hallmark Gold Crown Stores

Susan G. Komen for the Cure is proud to continue its partnership with Hallmark Gold Crown Stores in 2009 for the annual Cards for the Cure® program.  Each year, Hallmark Gold Crown stores give away thousands of specially designed Hallmark Gold Crown Exclusive Cards for the Cure to spread the message about the importance of early breast cancer detection - and to represent its ongoing commitment to help find a cure.  This year’s card features a message of hope written by Linda Glessner Alley, Hallmark editorial director and breast cancer survivor.  The ten butterflies on the cover, chosen by Hallmark artist and breast cancer survivor, Jeanne Rittmueller, celebrate both Hallmark’s ten year partnership with Komen and the immeasurable strength survivors share.  Along with the specially designed cards, pre-addressed customer donation envelopes also are available at no charge to those who wish to contribute to the cause.

In connection with the program, Hallmark will create and sell the following items through Hallmark Gold Crown store locations:

• The Everyday Card available February 15 through the end of 2009
• The Keepsake Ornament

Hallmark will make a minimum guaranteed donation of $200,000 to Komen for the Cure.