Marking its 15th year of service to Orange County, 2006 was an outstanding year for Komen in "The OC." From surpassing fundraising goals to innovative strategic planning and exciting new programs addressing important needs in our community, Komen Orange County has a lot to celebrate. And it couldn't have happened without dedicated volunteers and supporters.
Having a Ball with Fundraising!
The 2006 Komen Orange County Race for the Cure®, held September 24, was bigger than expected. The goal this year was to motivate teams and individuals to raise greater pledges, and the results were magnificent! Not only was there a huge increase in pledge money over 2005, there were more than 34,000 people in attendance supporting survivors and the fight against breast cancer in our community.
In 2007, Komen Orange County will add a new fundraising event, the Pink Tie Ball®. A first for Southern California, the Ball will address a need outlined in our 2006 Strategic Plan to diversify income sources while reaching out to a donor base not previously engaged in local Komen events. The committee for this premiere event is a combination of Orange County's most well-known movers and shakers, along with great corporate leadership and outstanding volunteers.
Volunteering for the Cure
Our committed volunteers are also being recognized on a national level for their dedication to eradicating breast cancer as a life-threatening disease. In 2006, Komen Orange County Education Co-chair Jane Ka'ala Pang and California State University, Fullerton, Professor Sora Park-Tanjasiri joined Komen National's Asian American/Pacific Islander National Advisory Council and are working on the front lines of breast health within priority populations.
Also in the national spotlight is Cindy Thomsen, organizer of the hugely successful Reds, Whites and Greens Charity Golf Classic third-party event benefiting Komen Orange County. Thomsen, a two-time breast cancer survivor, received the LIFE Hero Award from the LPGA's Val Skinner Foundation for her tireless work in support of Komen's mission.
Picture Perfect Programs
Early this year, Komen Orange County initiated an innovative community assessment tool, Photovoice. The project helps break through cultural barriers and allows women of many ethnicities to come together and share stories of their lives and how breast cancer has affected them through the universal language of photography.
Also in 2006, Komen Orange County hosted two successful educational conferences—the Spring Luncheon & Breast Health Symposium and the Breast Health Diversity Conference. In 2007, the best practices of both will be combined into one premier symposium—Many Faces, One Voice. This event will bring together our community as a whole for breast health education and cultural awareness.
The Strategic Approach
Building on the great strides that have been made over the Affiliate's 15-year history, the Komen Orange County board and staff have wrapped up a ten-month process devoted to strategic planning.
- The purpose was to strengthen the Affiliate in all areas that will result in improved breast health and breast cancer programs, as well as services to the community.
- The objectives were twofold:
- To define what we wanted to accomplish in the next one, three and five years, the resources needed and how to obtain them and the type of organization we need to be to accomplish these priorities.
- To increase commitment and collaboration and develop even greater connection and trust within the entire community.
- The result is clear agreement and alignment throughout the Affiliate on the top priorities for the coming years.
Based on the information gathered through listening to community voices (Key Community Leader Interviews) and environmental assessments (SWOT Analysis and Community Needs Assessment), together, the board and staff prioritized strategic goals and objectives, analyzing how the Affiliate needed to be shaped in order to do its absolute best work and increase mission effectiveness.