Dallas Cowboys - I Promise
This football season, the Dallas Cowboys and Susan G. Komen for the Cure are once again asking fans and supporters to join the promise that launched the breast cancer movement through the “I Promise” campaign.
“I Promise” asks Cowboys fans and Komen supporters to make personal promises to support the women in their lives by raising awareness and funds for the fight against breast cancer. The campaign also gives fans and players the opportunity to share how the disease has affected their lives. Public service announcements and in-stadium videos will air throughout the season featuring members of the Cowboys “family” including fans, Dallas Cowboys Cheerleaders and more.
For the second year, Old Navy will be the official retailer of I Promise merchandise. Old Navy will donate 5% of all I Promise merchandise sales to Susan G. Komen and is turning their stores pink, asking shoppers to make a promise to support the fight against breast cancer.
Fans visiting Cowboys Stadium will see their favorite blue and silver adorned with a touch of pink at the two home games played during National Breast Cancer Awareness Month this October 1st and 28th. Komen Founder, Ambassador Nancy G. Brinker will serve as the Honorary Team Captain on Monday, October 1st during the pre-game ceremonies prior to the 7:30pm CST kick-off against the Chicago Bears.