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General-Mills

General Mills’ Pink Together

Susan G. Komen for the Cure is proud to be the beneficiary of the PinkTogether™ program. During the month of October, in retail grocery, club and mass merchandise outlets nationwide, General Mills iconic brands will turn the packaging pink in recognition of National Breast Cancer Awareness Month and Komen for the Cure. General Mills is contributing $2.25 million to Komen for the Cure in conjunction with the PinkTogether program.


MDC bullet 1Introduction Feature:

In support of this program and with the understanding that one person’s story is another person’s hope, General Mills proudly hosts www.PinkTogether.com. This online community encourages those touched by breast cancer to share their stories of hope and inspiration.


General Mills and Komen for the Cure proudly thank the 2009 Pink Together Survivor Ambassadors.

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Want to learn more about the partnership?

Launched in October of 2007, PinkTogether.com utilizes the social nature of MySpace with a

first-of-it's kind profile, igniting a community of users around the giving and receiving of hope.

bullet1 Sponsorship:

SGK RibbonGeneral Mills’ Pink Together - new is a member of the Million Dollar Council Elite.
MDC Race logo
Komen Race for the Cure® National Series Information:

Sponsorship Active: October 1through December 31, 2009
Total number of years for sponsorship: 2 years


Program Name: PinkTogether
Suggested Retail: Varies per product
Product Available for Purchase: Grocery, club and mass retailers nationwide
Guaranteed Donation: $2.25 million
Program Active: October 1 through December 31, 2009
Total partnership donation: $4.25 million
Total number of years for program: 2 years