General Mills

Starting in September, more than twenty General Mills brands will carry pink Save Lids to Save Lives lids. For each pink lid received by June 30, 2013, General Mills will donate 10 cents to Susan G. Komen for the Cure, up to $2.5 million. General Mills has already donated $500,000, and will donate up to an additional $2 million based on lids submitted and other consumer actions. For additional ways to trigger donations and participate in the fight against breast cancer, visit www.savelidstosavelives.com 

• This year, for the first time, Save Lids to Save Lives will expand beyond Yoplait to include other General Mills brands including Green Giant, Hamburger Helper, Progresso, Honey Nut Cheerios, Cinnamon Toast Crunch, Fiber One, Total, Nature Valley, Pillsbury, Betty Crocker and Bisquick.

• Consumers can clip, collect and send pink lids together found on participating products. Select participating brands, like Yoplait, will carry a code on the lid that can be entered at www.savelidstosavelives.com. Consumers may also dedicate their online lids to honor or celebrate someone who inspired them to make a difference in the fight against breast cancer.

• Donations triggered from the Save Lids to Save Lives program will be donated to Susan G. Komen for the Cure and its network of Affiliates. General Mills will track the zip codes from lids redeemed and make sure donations go back to breast cancer outreach and research programs in local communities.

• For more than 14 years, General Mills has supported the breast cancer cause through programs like Yoplait’s Save Lids to Save Lives pink lid campaign and Pink Together, a social community for those touched by the disease. Through these and other initiatives, they have contributed more than $50 million to the breast cancer cause.