Susan G. Komen for the Cure is proud to partner with Mott’s Applesauce as the newest National Sponsor of the 2009 Komen Race for the Cure® Series. In addition to its support of the Race Series through on-site activities at Race events, Mott’s will continue to support the Komen promise through national consumer offers and in-store programs..
In 2009, Mott’s will donate $800,000 in connection with their Race for the Cure ® sponsorship, as well as $300,000 for their cause marketing program. Their total donation for the year is $1.1 million.
Sponsorship Active: January through December 2009Total number of years for sponsorship: new in 2009
Program Name: Mott’s ApplesauceBenefit to Komen for the Cure: $300,000 guaranteed donationSuggested Retail: $2.49Guaranteed Donation: $300,000Product Available for Purchase: Retailers throughout the USAProgram Active: June through October 2009Total number of years for program: new in 2009
