Ford is proud of its 19-year National Series Sponsorship of the Susan G. Komen Race for the Cure®. To date, Ford has dedicated more than $120 million to the cause. Their commitment goes beyond raising funds. They know the importance of awareness and early detection and are working to increase breast cancer awareness through various media, often partnering with celebrities to help achieve this goal. In 2013 stars from popular network TV series promoted Warriors in Pink to encourage the sale of Warriors in Pink Wear and Gear of which 100% of the net proceeds support the cause. Ford also encourages its employees to participate. Ford employees create teams and gather en masse to support Race for the Cure® events and thousands of Ford's dealers support the Race in their areas.
Ford Warriors in Pink Models of Courage
Every person affected by breast cancer begins a journey. Ford Warriors in Pink helps support that journey. Warrior symbols, which signify strength, courage, hope, love, unity and remembrance, appear on Warriors in Pink wear and gear sold at www.fordcares.com. In 2012, Ford introduced the Models of Courage, breast cancer survivors who model all things Warriors in Pink and act as ambassadors, reaching out to help and encourage others facing the disease.
In 2013 these nine women and two men shared their experiences in the Courage Talks series, which can be viewed on the Ford Warriors in Pink site, on their Facebook page and the Warriors in Pink You Tube Channel.
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|The Warriors in Pink initiative is designed to complement Ford’s sponsorship of the Race for the Cure. As such, the Warriors in Pink apparel collection features bold symbols that embody the Warrior credo of taking charge, living out loud, harnessing power and standing together. From May 1, 2013 to December 31, 2013, Ford will donate a minimum of $150,000 to Susan G. Komen through this program. The actual per product donation amount is available online at www.fordcares.com. Susan G. Komen is one of four breast cancer charities that consumers can select at the time of purchase to receive this donation.
||In addition, Ford supports the Komen mission further by implementing a national media campaign to connect with women 365 days a year. Ford embraces the power behind celebrities and genuine television partnerships to bring greater awareness to the cause. Warriors in Pink has most recently joined forces with the following partners to help in the fight against breast cancer: NBC Today Show, CBS The Talk and The Price is Right, and the men and women of CBS.