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New Balance Athletic Shoe, Inc.

New Balance and Susan G. Komen are proud to be celebrating their 25th year together as partners in the fight to end breast cancer. New Balance has participated as a National Series Sponsor of the Susan G. Komen Race for the Cure® since 1991 and a National Series Sponsor of the Susan G. Komen 3-Day® since 2004.

In addition, New Balance contributed nearly $1.7 million dollars in 2013 through its cause-related marketing program, the Lace Up for the Cure® collection. Lace Up for the Cure® footwear, apparel and accessories all proudly display the Komen running ribbon, and are supported by unique shoe boxes, product tags and in-store signage indicating that 5% from every purchase will be contributed directly to Komen’s mission to find a cure.

New Balance is excited to announce its new program commemorating the 25th anniversary of partnership with Komen, Lace Up 365. The Lace Up 365 program introduces a new way to stay connected to the fight against breast cancer all year round, dedicate workouts to breast cancer survivors featured each day, learn about news, events, and health tips, and shop the Lace Up for the Cure® collection. Supporters can sign up for the Pink Laces Club, and survivors can share their story as well. Please visit to learn more, sign up, and share your story. Make Excellent Happen with New Balance and Komen 365 days a year!


MDC bullet 1 New Balance is proud to introduce the official shoes for the

   Race for the Cure and 3-Day

                                Available Now!                                                    Available Now! 
                      NewBalance2014ShoeGrayW3190KE1                                NewBalance2014ShoeGrayW3190KM1 
MLD Learn more

Want to learn more about the partnership?

In 2014, New Balance will continue to donate 5% of the retail price of the footwear, apparel and accessories sales from the Lace Up for the Cure® collection with a minimum guaranteed donation of $500,000 each year to Susan G. Komen. Together, step-by-step, New Balance and Komen are Making Excellent Happen.

bullet1 Sponsorship:

 3-Day Logo New  Susan G. Komen 3-Day for the Cure™:
Sponsorship Active: January  - December 2014
Total number of years for sponsorship: 9 years                                                                                            

Cause Marketing Program Information:  

Program/Partner Name: New Balance and the Lace Up for the Cure® Collection  
Program Active: January - December 2015 
Product Available for Purchase: Retailers nationwide and via  
Benefit to Komen: 5% of retail sales for each product sold from the Lace Up for the Cure® pink ribbon collection 
Guaranteed Donation: $500,000 minimum guaranteed donation 

 MDC Race logo  Komen Race for the Cure® National Series:
Sponsorship Active: January - December 2015
Total number of years for sponsorship: 25 years


SGK Ribbon New Balance is a member of the Komen Promise Circle