New Balance Athletic Shoe, Inc.

Since 1989 the Susan G. Komen Race for the Cure® Series has been associated with New Balance Athletic Shoe, Inc. New Balance has been a National Series Race Sponsor since 1991. In 2003, they expanded their sponsorship platform to include the Breast Cancer 3-Day benefitting Susan G Komen for the Cure® and continue to support this event to-date.

Commemorative 993 Shoe:

New Balance will be designing a special edition 993 Commemorative running shoe during this 20th anniversary year. The special edition 993, an all pink suede shoe, features the Komen for the Cure® pink ribbon, an insert adorned with an anniversary logo denoting the twenty-year partnership and a hangtag that details New Balance’s commitment to Komen for the Cure®. All special edition 993s will be manufactured in the U.S. and distributed in a new pink and black anniversary box with matching tissue paper, all featuring the Komen pink ribbon. The box’s inside cover explains additional information about New Balance’s relationship with Komen.

Learn more at www.newbalance.com/personalizethefight

Want to learn more about the partnership?

In 2009, New Balance will donate up to $1million (with a guaranteed minimum donation of $500,000) supporting Susan G Komen for the Cure through the proceeds of the Lace Up for the Cure® Collection.

Sponsorship:

New Balance Athletic Shoe, Inc. is a member of the Million Dollar Council Elite.

Breast Cancer 3-Day Walk Series® Information:

Sponsorship Active: January through December 2009
Total number of years for sponsorship: 5 years

Komen Race for the Cure® National Series Information:

Sponsorship Active: January through December 2009
Total number of years for sponsorship: 18 years

Supporting Sponsor of the Marathon for the Cure®

Sponsorship Active: July 2008
Total number of years for sponsorship: 2 years

Program Name: Lace Up for the Cure®
Benefit to Komen for the Cure: 15 percent of wholesale sales for each product sold from the Lace Up for the Cure® pink ribbon collection
Guaranteed Donation: $500,000 minimum up to a max of $1,000,000
Product Available for Purchase: Retailers nationwide
Program Active: January through December 2009
2008 Contribution: $1,000,000
Total contribution since program’s inception: $2,450,000
Total number of years for program: 5 years

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© 2009 Susan G. Komen for the Cure® For information: 1-877 GO KOMEN (1-877-465-6636)