Susan G. Komen for the Cure® is the beneficiary of “Cook for the Cure®, Presented by KitchenAid.” During 2009, KitchenAid is proud to donate a minimum of $500,000 to Susan G. Komen for the Cure® in conjunction with its pink product collection. In order to generate a donation, consumers must go to CookfortheCure.com to register each pink product purchased.
Since 2001, Cook for the Cure® has raised more than $6 million for Komen for the Cure through donation-with-purchase programs, special fundraising events, auctions, grassroots initiatives, and involvement from culinary notables. The program has earned accolades such as the Cause Marketing Forum’s prestigious Halo Award. For more information, visit www.CookfortheCure.com.
The Cook for the Cure® party kit provides ideas for raising funds while hosting a party for family and friends. Those who love to cook and entertain can turn a meal with friends or family into a party with a purpose, by simply asking each guest to make a donation to Komen for the Cure. Guests can choose to have their donations benefit their local Komen Affiliate. More than 20 pages of recipes and tips provide the necessary tools for a wonderful brunch, appetizer, dessert or dinner party. For a downloadable kit and more information, visit www.CookfortheCure.com.
Share Your Favorite Dish with Pass the Plate
The latest Cook for the Cure® initiative, Pass the Plate, allows you to share your favorite culinary specialty with friends or family on a KitchenAid and Villeroy & Boch specially designed serving plate. When the plate is purchased and also passed, visit CookfortheCure.com/PassthePlate to take a moment to write about what dish you have “passed” and enter the number stamped on the back of the plate. From this website you can follow your plate’s travels and every time the plate is passed and registered, KitchenAid will donate $5 to Komen for the Cure!
KitchenAid® countertop appliances from the pink product collection are available at www.CookfortheCure.com, www.ShopKitchenAid.com and retailers nationwide. The collection includes the popular Artisan® Stand Mixer, 12-Cup Food Processor and 5-Speed Blender (carrying suggested retail prices of $349.99, $249.99 and $149.99, respectively); each of which generates a donation of at least 10 percent of the sales price to the cause when registered on www.CookfortheCure.com.
